AUSTIN,
Texas, May 31, 2023 /PRNewswire/
-- Citizens, Inc. ("Citizens" or the "Company") (NYSE:
CIA), a diversified financial services company providing life,
living benefits and final expense insurance, announced today
that it has entered a white-label partnership with Allegiant Wealth
Group ("Allegiant"), a financial services firm that helps families
protect and preserve their financial future. Through this
partnership, Allegiant will sell Citizens' final expense insurance
products marketed as Superior Choice to its clients located
throughout the United States.
These products will be sold through CICA Life Insurance Company of
America, a Citizens company.

The partnership between Citizens, Inc. and Allegiant is a major
achievement for Citizens as it strives to become the top choice for
Final Expense insurance distributors. Allegiant will market
Superior Choice Final Expense products through two separate
distribution channels including Senior Core Benefits, a captive
career-oriented agent model, and through Allegiant Wealth Group, a
large independent brokerage channel.
"Our collaboration with Allegiant presents a remarkable
opportunity to harmonize our shared vision and unique capabilities
in delivering on our customers' life insurance obligations," stated
Gerald W. Shields, Vice Chairman and
CEO of the company. "This latest alliance underscores our
proficiency in engaging with multiple distribution channels
simultaneously. We are thrilled to join forces with Wayne and his
team, working together to craft tailored product solutions that
cater to our clients' individual requirements."
Wayne Daniel, Allegiant CEO,
stated "Our partnership with Citizens building this white-label
product will give our agents and agency partners throughout the
U.S. a tremendous opportunity to grow their business and help their
clients. We plan to market the new final expense plan to our
Brokerage agency partners along with distributing to our captive
career agents at CORE Senior Benefits."
Wayne continued, "Working with Citizens leadership team to
develop this product has been a wonderful experience. My team and
I, having direct access to the CEO Gerald
Shields and his executive team, have made this process easy
and enjoyable. It is refreshing to work with a carrier that
understands the importance of the field sales team and looks for
their input to make the process better for the agent and the
customer."
About Citizens, Inc
Citizens, Inc. (NYSE: CIA) is a
diversified financial services company providing life, living
benefits and final expense insurance and other financial products
to individuals and small businesses in the U.S., Latin America, and Asia. Through its customer-centric growth
strategy, Citizens offers innovative products to address the
evolving needs of its customers in their native languages of
Spanish, Portuguese, and Mandarin. The company operates two primary
segments: Life Insurance, where the Company is a market leader in
life insurance and accident and health insurance in Spanish,
Portuguese and Mandarin in the United
States, Latin America, and
Asia and Home Services, which
operates primarily in the U.S. Gulf coast region. For more
information about Citizens and CICA Life of America, please visit
www.citizensinc.com.
About Allegiant Wealth Group
Allegiant Wealth Group is
a customer-oriented insurance agency that prides itself on
providing exceptional service to its clients. The agency offers a
wide range of insurance products and services, and its
knowledgeable team is always ready to help clients with their
insurance needs. Whether clients need assistance with filing a
claim, making a payment, or understanding their coverage, Allegiant
Wealth Group is committed to providing top-notch support. With
years of experience in the insurance industry, the agency's team
has encountered a diverse range of scenarios and is well-equipped
to handle any situation that may arise. More information about
Allegiant Wealth Group and its services can be found
at www.allegiantwealthgroup.com.
For further information contact:
Marketing
Department
PR@citizensinc.com
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SOURCE Citizens, Inc.