Flowers, Cards and Homemade Items Top Moms' Lists This Mother's Day, According to the Discover(R) Card Mother's Day Shopping Sur
05 Maggio 2008 - 2:00PM
Business Wire
Flowers, cards and a dinner out are among the top choices to give
and receive this Mother�s Day, according to the annual Discover�
Card Mother�s Day Shopping Survey. The survey revealed a range of
other Mother�s Day-related shopping trends and consumer spending
intentions. �The Discover Card Mother�s Day Survey found that
consumers once again plan to recognize mom with both handmade and
store-bought gifts,� said Ryan Garton, director of customer
insights at Discover Financial Services. �Our findings provide
great ideas for those looking to buy the perfect gift, as well as
the retailers who are supplying them.� Mother�s Day Purchasing and
Spending Intentions Fifty-five percent of all respondents said they
plan to purchase Mother�s Day gifts this year and similar to last
year, more men (59 percent) than women (51 percent) will do so.
Looking at the women in their lives, 73 percent of men plan to
purchase a gift for their mothers, 24 percent for their
mothers-in-law, 45 percent for their wives, 7 percent for their
daughters and 7 percent for their stepmothers. The Discover Card
survey revealed additional trends on who�s spending what: SPENDING
INTENTIONS � 2007 � 2008 Amount respondents plan to spend on their
mothers � $66.50 � $70.30 Amount men will spend on their mothers �
$73.80 � $77.50 Amount women will spend on their mothers � $58.40 �
$63.90 Amount men will spend on their wives � $90.70 � $108.00
Amount respondents will spend on their mothers-in-law � $50.10 �
$51.90 All figures in chart refer to average amounts for those who
plan to purchase Mother�s Day gifts this year or planned to
purchase Mother�s Day gifts last year. Not surprisingly, when asked
how much would be an appropriate amount to spend on a Mother�s Day
gift, nearly half of moms surveyed (44%) said no money at all,
citing that the best gift would be handmade. Thirty-five percent
said less than $50 while 18 percent said $50 or more. Eighty-two
percent of the moms surveyed said that given the economy, they
would rather their kids spend less this year on Mother�s Day than
they did last year. Top Gift Choices for Mother�s Day Similar to
last year�s results, many gift-givers are aligned with what
recipients hope to receive on the special day. Top findings
include: HOT GIFTS - SHOPPERS� INTENTIONS � HOT GIFTS - RECIPIENTS�
DESIRES 73% Flowers/greeting card � 61% Flowers/greeting card 45%
Dinner out at restaurant � 51% Something homemade 38% Gift card �
48% Dinner out at restaurant 30% Apparel � 44% Gift card 30%
Jewelry � 28% Spa treatment/day of pampering 26% Music/books/DVD�s
or games � 26% Music/books/DVDs or games 25% Spa treatment/day of
pampering � 21% Jewelry 21% Something homemade � 18% Travel/weekend
getaway 7% Travel/weekend getaway � 17% Apparel Traditional Store
Locations the Preferred Way To Shop; Majority of Consumers Will
Shop for Mom on the Weekends Twenty-eight percent of respondents
cited the mall as a top place to shop, while 23 percent said a
discount store such as Wal-Mart or Target. Twenty-one percent said
a department store such as Macy�s or Bloomingdale�s is where they
plan to shop, while 16 percent cited online. Only 2 percent plan to
use a mail-order catalog. The majority of men and women will shop
for Mother�s Day gifts on the weekends (54%) or after work (29%).
Others said they will shop during a lunch break during the week
(8%), online during the work day (2%) or some other time (5%).
About the Discover Card Mother�s Day Shopping Survey For Discover
Card�s Mother�s Day Shopping Survey, a telephone survey was
conducted with a total of 1,003 nationally representative adults.
The research was conducted from April 17 to 20, 2008 by Caravan
Opinion Research Corporation. About Discover Financial Services
Discover Financial Services (NYSE: DFS) is a leading credit card
issuer and electronic payment services company with one of the most
recognized brands in U.S. financial services. The company operates
the Discover Card, America's cash rewards pioneer. Since its
inception in 1986, the company has become one of the largest card
issuers in the United States. Its payments businesses consist of
the Discover Network, with millions of merchant and cash access
locations, and PULSE, one of the nation's leading ATM/debit
networks. For more information, visit www.discoverfinancial.com.
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