Discover® Sponsors First-Ever Zynga FarmVille Game Expansion
01 Dicembre 2011 - 3:05PM
Business Wire
Discover® today announced it has partnered with the world’s
leading social game developer, Zynga, to help launch the first-ever
brand-sponsored FarmVille expansion, Winter Wonderland. The new,
customizable holiday farm is the third expansion to be released by
the popular social games developer following English Countryside
and Lighthouse Cove.
Starting tonight, FarmVille players can get an early start on a
quest to help a friendly orange Yeti use his Discover card to do
his holiday shopping. Beginning tomorrow, players can get an
exclusive three-day sneak peek of the new Winter Wonderland holiday
destination by visiting Discover’s farm within the game. Once in
FarmVille, players can click on the Discover icon located in their
neighbor bar to get an exclusive sneak peek of Winter Wonderland,
before it is widely available to all players.
Additionally, when Winter Wonderland becomes available to the
public on December 5, players will be rewarded with a free virtual
gift from Discover just for visiting Zynga’s latest creation.
Through December 14, FarmVille players can earn up to three
Discover-branded farm items for completing different tasks along
their Winter Wonderland journey. By becoming a fan of Discover on
Facebook, players will get up-to-the-minute details on how to
unlock these items along with access to exclusive tips to help them
complete the Discover holiday shopping quest.
“Social games bring people together into virtual communities.
They’re captivating increasingly larger online audiences that
include many of our Discover cardmembers,” said Mike Boush, vice
president of e-business at Discover. “Partnering with Zynga to
develop a unique in-game experience helps us connect and engage
with players and put more fun in time spent online.”
During Discover’s two-week FarmVille Winter Wonderland
sponsorship, existing cardmembers can participate in a Hot Deal
promotion that allows them to double the value of their Cashback
Bonus® rewards on virtual game currency for most Zynga games. This
means they can turn $25 in Cashback Bonus into a $50 Zynga Game
Card, while supplies last. Non-cardmembers who apply and are
approved for a Discover More® card through a special link at
www.facebook.com/discover can receive a $100 Zynga Game Card after
making their first purchase with their Discover card.
“This is the first time a brand has helped bring an expansion to
our players,” said Ryan Linton, senior director of business
development at Zynga. “Discover is bringing our players what they
love, and they’re giving them a sneak peek of Winter Wonderland to
boot. We love that they’re partnering with us to help bring a
little extra holiday cheer.”
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company operates the Discover card, America's cash rewards
pioneer, and offers personal and student loans, online savings
accounts, certificates of deposit and money market accounts through
its Discover Bank subsidiary. Its payment businesses consist of
Discover Network, with millions of merchant and cash access
locations; PULSE, one of the nation's leading ATM/debit networks;
and Diners Club International, a global payments network with
acceptance in more than 185 countries and territories. For more
information, visit www.discoverfinancial.com.
About Zynga Inc.
Zynga Inc. is the world's leading social game developer with
more than 227 million monthly active users playing their games
which include CastleVille, CityVille, FarmVille, Empires &
Allies, FrontierVille, Words With Friends, Mafia Wars 1 and 2,
Zynga Poker, Cafe World, and Treasure Isle. Zynga Inc games are
available on a number of global platforms including Facebook,
Google+, Tencent, MySpace, Yahoo, the iPad, the iPhone and Android
devices. Through Zynga.org, Zynga players have raised more than $10
million for world social causes. Zynga Inc. is headquartered in San
Francisco. For more information, visit www.zynga.com or
www.zynga.org.
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