Discover Fan Loyalty Poll: R-E-S-P-E-C-T -- Find out What It Means to Fans
13 Settembre 2012 - 3:00PM
Business Wire
While it is unlikely you’ll catch rivals Stanford and USC
football fans hugging it out during the game this week, the
Discover Fan Loyalty Poll reveals that across the country,
rivalries are more about respect than venom and victories.
In the second week of Discover’s national survey designed to
gauge college football fan loyalty, fans were questioned about the
nature of their rivalries. When asked how they would best describe
their feelings toward their team’s biggest rival, fans answered as
follows:
- 39 percent, Respectful because they
bring out the best in my team
- 31 percent, You want them to lose to
your team, but don't care about anyone else they play
- 15 percent, You absolutely hate them
and hope they lose every game they play
- 13 percent, You have no feelings toward
your team's biggest rival, it’s all in good fun
- 2 percent, Not sure
When it comes to the 15 percent of haters and where they focus
their rivalry energy:
- 46 percent, hate the rival team
itself
- 37 percent, hate the rival fans
- 9 percent, hate the rival coach
- 8 percent, hate their rival for some
other reason
From week to week, fans have a voice in selecting who they think
is the best team in the country. The Crimson Tide held on to their
top spot this week as nearly half of fans, 47 percent, ranked
Alabama as the best team, up from 32 percent who made the same pick
last week, followed by:
- University of Southern California, 11
percent
- Louisiana State University, 7
percent
- Oregon, 4 percent
- Florida State, 2 percent
- Oklahoma, 2 percent
- South Carolina, 2 percent
- Georgia, 1 percent
- Some other team, 15 percent
- Not sure, 10 percent
More highlights:
- Men and women alike can’t stand their
rivals, but for different reasons. Forty-five percent of men said
they can’t stand their rival team’s fans, while 59 percent of women
tend to dislike the team itself.
- Fans showed a little more team pride
this week as 55 percent of respondents said they regularly wore
clothing or other items with the logo of their favorite college
football team, up from 49 percent last week.
The 15-week Discover Fan Loyalty Poll is conducted by Rasmussen
Reports, a nationally recognized leader in polling, who gathers
sentiment by phone from 800 college football fans who follow games
at least once per week on television, radio, in person or
online.
Discover launched the Fan Loyalty Poll to give die-hard fans a
platform to showcase their dedication and love for their favorite
college football team leading up to the 2013 Discover BCS National
Championship Game and 2013 Discover Orange Bowl. Each week the poll
will offer new questions about what college football fans are
thinking this season.
Beyond title sponsorship of the 2013 Discover BCS National
Championship Game and 2013 Discover Orange Bowl, Discover’s
commitment to college football includes relationships with ESPN and
Notre Dame Football on NBC.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company operates the Discover card, America's cash rewards
pioneer, and offers home loans, private student loans, personal
loans, online savings accounts, certificates of deposit and money
market accounts through its direct banking business. Its payment
businesses consist of Discover Network, with millions of merchant
and cash access locations; PULSE, one of the nation's leading
ATM/debit networks; and Diners Club International, a global
payments network with acceptance in more than 185 countries and
territories. For more information, visit
www.discoverfinancial.com.
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