Discover Fan Loyalty Poll: Women Got Spirit, Yes They Do!
20 Settembre 2012 - 3:00PM
Business Wire
As the competition heats up in college football this week, the
Discover Fan Loyalty Poll finds that women are showing more spirit
than men when it comes to watching the game and wearing their
school colors.
In the third week of Discover’s national survey designed to
gauge college football fan loyalty, fans were questioned on the
depth of their commitment to their teams. When asked how important
is it that they watch their favorite team’s game each week, 75
percent of all fans consider it somewhat to very important to tune
in. However, more women than men, 78 percent to 73 percent, see it
as a higher priority.
When fans were asked if they regularly wear clothing or other
items with the logo of their favorite college football team, 46
percent said yes, down from 55 percent last week. Once again, women
showed more team pride when it comes to wearing a team’s logo: 58
percent of women wear it compared to 38 percent of men.
For the third week in a row, Alabama retained the top spot as
the fans’ choice for the best team in the country with 46 percent
of the vote, followed by:
- Florida State, 7 percent
- Oregon, 6 percent
- Louisiana State University, 5
percent
- Georgia, 3 percent
- West Virginia, 3 percent
- South Carolina, 2 percent
- Oklahoma, 1 percent
- Some other team, 13 percent
- Not sure, 13 percent
The University of Southern California dropped out of the running
after its loss to Stanford last week.
When it comes to where fans stand on the notion of naming their
babies and pets, a few kids in the next generation could be walking
around with names like Razorback, Buckeye or Bulldog.
Only 16 percent of fans said they would consider naming a pet or
a child after a team, and of those who said they would, women
leaned toward pet names while men leaned toward baby names:
- Of those fans who would name a baby in
honor of a team, 79 percent were men and 21 percent were
women.
- Of those fans who would name their pet
accordingly, 55 percent were women and 45 percent were men.
The 15-week Discover Fan Loyalty Poll is conducted by Rasmussen
Reports, a nationally recognized leader in polling, who gathers
sentiment by phone from 800 college football fans who follow games
at least once per week on television, radio, in person or
online.
Discover launched the Fan Loyalty Poll to give die-hard fans a
platform to showcase their dedication and love for their favorite
college football team leading up to the 2013 Discover BCS National
Championship Game and 2013 Discover Orange Bowl. Each week the poll
will offer new questions about what college football fans are
thinking this season.
Beyond title sponsorship of the 2013 Discover BCS National
Championship Game and 2013 Discover Orange Bowl, Discover’s
commitment to college football includes relationships with ESPN and
Notre Dame Football on NBC.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company operates the Discover card, America's cash rewards
pioneer, and offers home loans, private student loans, personal
loans, online savings accounts, certificates of deposit and money
market accounts through its direct banking business. Its payment
businesses consist of Discover Network, with millions of merchant
and cash access locations; PULSE, one of the nation's leading
ATM/debit networks; and Diners Club International, a global
payments network with acceptance in more than 185 countries and
territories. For more information, visit
www.discoverfinancial.com.
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