By Andrew R. Johnson 
 

Discover Financial Services (DFS) is no longer charging student-loan borrowers a penalty fee when they pay their bills late.

The move, which applies to all new loans made as of March 29, comes as Discover is aiming to bulk up its student-loan business in order to diversify beyond credit cards, and as the country's top consumer-banking watchdog scrutinizes the affordability of such loans.

In addition to charging no late fees, Discover also eliminated fees assessed when a student borrower's payment is returned, often for lacking sufficient funds in their bank account.

"This is one way we can make our loans more affordable to students," PK Parekh, vice president of student loans for Discover, said in an interview Tuesday. "They don't have to worry about any kind of unexpected fees."

Discover's late fees varied depending on the size of a borrower's monthly payment and other factors, but often cost about 5% of the missed payment amount, Mr. Parekh said. Discover typically charged $10 for a returned payment, he said.

"It was something that we could afford to do in order to make the loans more affordable and make the terms easier for the borrower to understand," Mr. Parekh said.

He declined to discuss how much revenue Discover expects to forfeit from the move.

Concerns over student-loan defaults have risen as outstanding student debt has surged, though much of the concern has centered on federal loans, which are made to students by the government.

Discover, on the other hand, is one of a handful of banks making private loans, which analysts say have higher underwriting standards and, therefore, are less prone to losses than federal loans.

But the Consumer Financial Protection Bureau, which monitors lenders' activities related to mortgages, credit cards and other loans, in February said it was gathering information to determine how to make private-student loans more affordable for borrowers.

The agency noted that one of the top complaints it has received from private student-loan borrowers was the inability to negotiate better loan terms.

Discover has grown its student-loan business as it looks to generate revenue outside of its mainstay credit-card business. The Riverwoods, Ill.-based company purchased a student-loan business and a separate loan portfolio from Citigroup Inc. (C) in late 2010 and in 2011, respectively.

The company's student-loan portfolio totaled $7.8 billion as of Dec. 31, up from $4.1 billion in 2010.

Discover, the third-largest private student lender, faces headwinds this year, though, following the expiration of a marketing agreement it had with Citi at the end of 2012. Under the agreement, Discover acquired loans that Citi originated and marketed under its own brand.

The deal accounted for about half of Discover's newly disbursed loans last year, the company said in a regulatory filing in January.

Discover has used the lack of late fees as a marketing tool in other lines of business. Earlier this year it began marketing the Discover "it" card, which carries no late fee the first time a customer is delinquent.

-Write to Andrew R. Johnson at andrew.r.johnson@dowjones.com

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