Plus, NFL players Brock Purdy, Saquon Barkley
and Head Coach Dan Campbell join Team Applebee’s in NEW ad spots
and docu-style social-series, as the brand launches Club Applebee’s
Super Bowl Sweepstakes
Touchdown! Applebee’s Grill + Bar is kicking off its first
season as the Official Grill + Bar Sponsor of the National Football
League with 50 cent Boneless Wings for dine-in and To Go and NEW
$10 NFL Bucket Cocktails. But that’s not the only news in the
neighborhood. Applebee’s superfans will have the chance to win a
trip for two to Super Bowl LIX and other prizes through the Club
Applebee’s Super Bowl Sweepstakes now through Jan. 5, 2025!
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240903152549/en/
Applebee’s Grill + Bar is kicking off its
first season as the Official Grill + Bar Sponsor of the National
Football League with 50 cent Boneless Wings for dine-in and To Go
and NEW $10 NFL Bucket Cocktails. (Photo: Business Wire)
To celebrate America’s Favorite Boneless Wings for only 50 cents
and the start of the season, Head Coach Dan Campbell, Philadelphia
Eagles running back and two-time Pro-Bowler Saquon Barkley, and San
Francisco 49ers quarterback Brock Purdy join Team Applebee’s in a
new advertising campaign that begins airing today. Plus, Applebee’s
will throw the first pass with an exciting docu-style series
featuring some of the NFL’s most popular players, while offering
guests across the country delicious deals at an unbeatable
value.
“There’s no better way to celebrate the return of football
season than with America’s Favorite Boneless Wings for only 50
cents and our NEW $10 NFL Bucket cocktails,” said Joel Yashinsky,
chief marketing officer at Applebee’s. “During the off-season we’ve
been training to give our guests unbeatable offers and experiences
– such as our Club Applebee’s Super Bowl Sweepstakes! Plus, our new
integrated advertising campaign features some of the league’s
biggest stars. We’re just getting the game started at
Applebee's!”
America’s Favorite Boneless Wings for 50 Cents
To fuel fans at the start of the season, Applebee’s restaurants
nationwide are offering America’s Favorite Boneless Wings for only
50 Cents each, now for a limited time. Available for dine-in, To Go
and delivery, guests can enjoy America’s Favorite Boneless Wings*
at their local Applebee’s as they gather with friends and family to
cheer on their favorite teams. Applebee’s crispy breaded pieces of
juicy, tender boneless chicken come tossed in a variety of
different mouthwatering sauces and guests can choose from six
different flavors including Classic Buffalo, Honey BBQ, Sweet Asian
Chile, Garlic Parmesan, Extra Hot Buffalo or Honey Pepper. Whether
at home or in restaurant, Applebee's is committed to keeping guests
and football fans alike Eatin’ Good in the Neighborhood.
PRE-SEASONING – An Applebee’s Training Camp
To celebrate throughout the season, Applebee’s is launching
PRE-SEASONING – An Applebee’s Training Camp. This six-part weekly
mini-series available on Applebee’s social channels follows NFL
stars, Purdy, Barkley, and Coach Campbell as they join Team
Applebee’s and features their highs and lows as they find their
place in Applebee’s dining dynasty. Airing on Sept. 5, the social
show, produced by Grey New York, will offer a behind-the-scenes
glimpse of the NFL stars’ journey to learn what it takes to serve
up the Good in the Neighborhood at their local Applebee’s. View the
trailer here.
“We’re proudly serving up the NFL to our guests both in
restaurants and online,” said Yashinsky. “While Applebee’s is home
to all occasions, this social video series is a first, and we know
our guests are going to have just as much fun watching, as we had
making it. Brock, Saquon, and Dan were amazing partners – and Coach
Campbell’s acting skills are second to only his coaching
prowess!”
Club Applebee’s® Super Bowl Sweepstakes
To bring even more excitement to the field, superfans will have
the chance to win a trip for two to Super Bowl LIX, in New Orleans
on Feb. 9, 2025, through the Club Applebee’s Super Bowl Sweepstakes
between Sept. 3, 2024, and Jan. 5, 2025. New and current Club
Applebee’s members can participate by collecting entries for a
chance to win the grand prize and other weekly prizes. Guests can
earn entries with every purchase of $10 or more (restrictions
apply), valid for Dine-In or Online To Go Orders at
Applebees.com/superbowl. May the best player win!**
NEW $10 NFL Buckets Cocktails
To keep all endzone celebrations going, Applebee’s is launching
a new line-up of limited-time $10 cocktails in NFL-themed buckets
when guests dine in-restaurant!*** Guests can kick back and relax
with the $10 Captain’s Kickoff Bucket, a delicious Bahama Mama
featuring Captain Morgan Spiced Rum, creme de banana liqueur,
grenadine, orange and pineapple juice and Starry lemon lime soda or
cheers with the $10 M.V.Tea Bucket, featuring Applebee’s “most
valuable” Long Island Iced Tea made with Smirnoff Vodka, Captain
Morgan Spiced Rum, Crown Royal Canadian Whisky, triple sec and
premium lemon sour topped with Pepsi and served in a 32 oz. bucket
decorated with all 32 NFL Football Team logos. Plus, guests can sip
and score big with Applebee’s $5 Strawberry Spiked Sangria
featuring Barefoot Moscato, strawberry, pineapple juice and Starry
lemon lime soda with an extra kick of Smirnoff Vodka, served in
Applebee’s signature Mucho glass.
To find your local restaurant to dine in, visit
Applebees.com/restaurants. To order Applebee’s To Go or delivery,
visit Applebees.com or the Applebee’s mobile app (iOS, Google).
For even more exclusive deals and specials, guests can sign up
to be a part of the neighborhood. Join Applebee’s E-Club and
receive a welcome offer!
*Bleu cheese and house-made buttermilk ranch dressing available
for an additional 50¢, celery add-on available for an additional
25¢. Visit bonelesswings.com for details on America’s Favorite
Boneless Wings.
**NO PURCHASE NECESSARY. Open to legal residents of 50 US/DC,18+
(19+ for AL/NE). Ends 1/5/25. Enter receipt info by 1/10/25. Limit
1 transaction per day per person. Minimum purchase excludes
alcohol, tax, gratuity, gift card purchases, delivery fees,
donations, coupons, bonus cards, discounts, & 3rd party
delivery. For details, rules & free entry visit
applebees.com/superbowl.
*** Must be 21+. Void where prohibited. Tax & gratuity
excluded. Dine-in only. Select beverages available where carry-out
alcohol is permitted by law. Participation may vary. While supplies
last.
About Applebee's®
As one of the world’s largest casual dining brands, Applebee’s
Neighborhood Grill + Bar serves as America’s kitchen table,
offering guests a lively dining experience that combines simple,
craveable American fare with classic drinks and local drafts.
Applebee’s makes it easy for family and friends to connect with one
another, whether it’s in a dining room or in the comfort of a
living room, Eatin’ Good in the Neighborhood™ is a familiar and
affordable escape from the everyday. Applebee's restaurants are
owned and operated by entrepreneurs dedicated to more than serving
great food, but also building up the communities that we call home.
From raising money for local charities to hosting community
fundraisers, Applebee’s is always Doin’ Good in the Neighborhood®.
Applebee’s franchise operations consisted of 1,625 Applebee’s
restaurants in the United States, two U.S. territories and 12
countries outside the United States as of June 30, 2024. This
number does not include one domestic Applebee’s ghost kitchens
(small kitchens with no store-front presence, used to fill
off-premise orders) and eight Applebee’s international ghost
kitchens. Applebee's is franchised by subsidiaries of Dine Brands
Global Inc. [NYSE: DIN], which is one of the world's largest
full-service restaurant companies.
Follow us: Instagram: @applebees TikTok: @applebees X:
@applebees Facebook: www.facebook.com/applebees
BR-APPB
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