Chili's Grill & Bar Invites Patrons to Make Their Meal Count on Sept. 25 in the Fight Against Childhood Cancer
20 Settembre 2006 - 7:00PM
PR Newswire (US)
Day's Profits to Be Donated to St. Jude Children's Research
Hospital(R) MEMPHIS, Tenn., Sept. 20 /PRNewswire-FirstCall/ --
Giving kids with cancer a fighting chance can be as easy as
enjoying a meal at one of America's favorite casual dining
restaurants. On Monday, Sept. 25, Chili's Grill & Bar will
donate 100 percent of the day's profits to St. Jude Children's
Research Hospital as part of its campaign to raise more than $3
million for the world- renowned pediatric cancer research center.
The September campaign honors National Childhood Cancer Awareness
Month. "If you go to Chili's only once in September, please go on
Sept. 25," said Jeff Probst, host and producer of the Emmy(TM)
Award-winning CBS-TV series "Survivor," who is serving as the
campaign spokesperson for the third year. "Chili's is not going to
make a dime that whole day because it's donating all profits to St.
Jude to help some of the sickest kids in the world be the ultimate
survivors." Through the end of September, Chili's will continue to
promote its month- long Create A Pepper to Fight Childhood Cancer
campaign during which restaurant guests may donate $1 or more to
color a pinup of Chili's signature pepper. In addition, supporters
can visit http://www.createapepper.com/ to purchase Create A Pepper
T-shirts that can be customized with permanent marker to fit their
individual style. New this year are Create A Pepper Gift Cards,
which offer a means of giving to those you love while giving back.
Chili's will donate $1 to St. Jude for every $25 purchased in
Create A Pepper Gift Cards, which can be customized with permanent
marker or crayon. "This year's Create A Pepper campaign has been
extremely successful. On Sept. 25, our guests and restaurants will
join forces to push us ever closer to exceeding our goal of raising
more than $3 million for St. Jude," said Todd Diener, president of
Chili's Grill & Bar. To date, Chili's has raised more than $5.5
million for St. Jude through participating company-owned and
franchised locations. Beginning with this year's campaign, Chili's
embarks on a 10-year plan to raise $50 million for the construction
of a new state-of-the-art research and clinical care building on
the campus of St. Jude. The new building, to be named the Chili's
Care Center, will house the Department of Radiological Sciences,
the Pediatric Brain Tumor Consortium (PBTC), inpatient activity
areas and new research laboratories. For more information, to
create an electronic pepper or purchase Create A Pepper T-shirts
and Gift Cards online, visit http://www.createapepper.com/ . St.
Jude Children's Research Hospital is internationally recognized for
its pioneering work in finding cures and saving children with
cancer and other catastrophic diseases. Founded by the late
entertainer Danny Thomas and based in Memphis, Tenn., St. Jude
freely shares its discoveries with scientific and medical
communities around the world. No family ever pays for treatments
not covered by insurance, and families without insurance are never
asked to pay. St. Jude is financially supported by ALSAC, its
fund-raising organization. For more information, please visit
http://www.stjude.org/ . Chili's Grill & Bar offers a fun,
energetic atmosphere and a distinct, fresh mix of grilled American
favorites at 1,200 locations in 24 countries. Chili's is one of
four restaurant brands owned by Dallas-based Brinker International
(NYSE:EAT), a recognized leader in casual dining. Other Brinker
brands include Romano's Macaroni Grill, Maggiano's Little Italy and
On The Border Mexican Grill & Cantina. For more information,
please visit http://www.chilis.com/ . DATASOURCE: St. Jude
Children's Research Hospital; Chili's Grill & Bar CONTACT:
Shannon Bass of ALSAC-St. Jude, +1-901-578-2435, or cell,
+1-901-340-7856, or ; or Stacey Calbert of Chili's Grill & Bar,
media hotline, +1-800-775-7290, or Web site: http://www.chilis.com/
http://www.stjude.org/ http://www.createapepper.com/
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