On The Border Franchisee Commits to Opening 18 New Restaurants in California
01 Maggio 2007 - 11:00PM
PR Newswire (US)
DALLAS, May 1 /PRNewswire-FirstCall/ -- On The Border Mexican Grill
& Cantina(R) franchisee BorderWest Partners, L.P. will open 18
new restaurants in Central and Southern California through a
development agreement with Brinker International, Inc. (NYSE:EAT),
the companies announced today. The development agreement is part of
the Brinker strategy to expand domestic and international franchise
ownership of its brands from 20 percent to approximately 30 percent
within the current calendar year. This is the fourth agreement
since 1996 between the BorderWest parent company, Breckenridge
Group Inc., and Brinker. Breckenridge currently operates 14 On The
Border locations in the Western United States. Based in Orange
County, Calif., Breckenridge Group operates an array of other
well-known restaurant brands in addition to On The Border. "This
agreement signifies a substantial growth opportunity for On The
Border and Brinker, expanding even further into the Western United
States," said Dave Orenstein, President of On The Border.
"Breckenridge has been a leading franchisee for the brand and we
look forward to building on our current relationship." On The
Border Mexican Grill & Cantina (http://www.ontheborder.com/ )
is the largest casual Mexican restaurant chain in the United
States, with over 140 locations in 32 states. On The Border
celebrates traditional Mexican dishes with a twist, served in
vibrant decor and featuring lively music. On The Border is part of
Dallas-based Brinker International (NYSE:EAT). Other Brinker
restaurant brands include Chili's Grill & Bar, Romano's
Macaroni Grill and Maggiano's Little Italy. CONTACT: Tony Schembri
Brinker International (800) 775-7290 DATASOURCE: Brinker
International, Inc. CONTACT: Tony Schembri of Brinker
International, Inc., +1-800-775-7290 Web site:
http://www.brinker.com/ http://www.ontheborder.com/
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