Chili's(R) Spices Up Consumer Advertisements With New, Playful Tagline and a Hot Meal Value
11 Ottobre 2007 - 5:00PM
PR Newswire (US)
'Pepper In Some Fun(TM)' Premieres with Three New Baby Back Rib
Flavors: Honey Chipotle, Brown Sugar Chile Rub and Blazin' Habanero
DALLAS, Oct. 11 /PRNewswire/ -- Even though hot fun in the
summertime may be coming to an end, Chili's Grill & Bar(R) is
extending the enjoyment by introducing a brand-new advertising
tagline, "Pepper In Some Fun." "One of the reasons we named Hill
Holliday our advertising agency of record was their fresh
perspective on our business," said Krista Gibson, senior vice
president of Chili's brand strategy. "That perspective comes to
life in this new campaign that showcases our core customers,
'everyday adventurers,' caught in a rut. The campaign is built off
culturally relevant consumer insights and brand truths to
creatively unlock the magic of Chili's." Kevin Moehlenkamp, Hill
Holliday's chief creative officer, said "'Pepper In Some Fun'
reaches out to individuals who want to experience something new and
want to break out of the every day monotony. At the end of the day,
Chili's -- with its flavorful food, great hospitality and fun
atmosphere -- helps people get out of their temporary ruts. Chili's
is all about peppering in some laughs, peppering in some smiles,
peppering in some baby backs; basically, it's all about peppering
in some fun." To celebrate this fiery slogan's premiere, Chili's is
offering diners a "Baby Back Bonus" value meal highlighting new
flavors of its popular Baby Back Ribs. The "Baby Back Bonus" offers
all the famous rib flavors Chili's guests have come to love -- at
the special price of $10.99. Along with a choice of any half rack
of ribs, the "Baby Back Bonus" also includes a dinner salad,
homestyle fries and a choice of any Decadent Dessert. In addition
to current popular dessert choices, a new dessert, the All Fruit
Cobbler, will be offered for a limited time only. The launch of
"Baby Back Bonus" also introduces three new Baby Back Rib flavors:
Brown Sugar Chile Rub, Blazin' Habenero and Honey Chipotle. The
ribs varieties are now available on the menu in addition to the
signature flavors -- Honey BBQ, Original and Memphis Dry Rub. "Baby
Back Bonus" isn't the only rib deal currently available. Chili's
also offers guests a Mix & Match Baby Backs meal, which
includes the option to choose any two flavored ribs and any two of
Chili's delicious homemade sides. Chili's fires up this
limited-time offer nationwide beginning today, Thursday, Oct. 11
and running through Wednesday, Nov. 21. Chili's Grill & Bar is
the flagship brand of Dallas-based Brinker International
(NYSE:EAT), a recognized leader in casual dining. Chili's offers a
fun, energetic atmosphere and a distinct, fresh mix of grilled
American favorites at more than 1,300 locations in 24 countries.
Other Brinker brands include Romano's Macaroni Grill(R), Maggiano's
Little Italy(R) and On The Border Mexican Grill & Cantina(R).
For more information, please visit http://www.chilis.com/.
DATASOURCE: Chili's Grill & Bar CONTACT: Stacey Calbert,
Chili's Grill & Bar, 1-800-775-7290, ; or Amy Burton of
Fitzgerald + CO, +1-404-266-7557, , both for Chili's Grill &
Bar Web site: http://www.chilis.com/
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