Trio Of NFL Players to Add Sizzle to Chili's New Smokehouse Bacon Burgers
30 Gennaio 2008 - 7:30PM
PR Newswire (US)
Peterson, Brees, Westbrook join Chili's Grill & Bar to raise
money for charity DALLAS, Jan. 30 /PRNewswire/ -- Chili's Grill
& Bar(R) has drafted three of the NFL's hottest players to help
promote its new Smokehouse Bacon Burgers while raising funds for
charity. Minnesota Vikings running back Adrian Peterson, New
Orleans Saints quarterback Drew Brees, and Philadelphia Eagles
running back Brian Westbrook will each represent one of three new
Chili's Smokehouse Bacon Burgers in the name of their favorite
charity. Available now, guests are encouraged to visit their
neighborhood Chili's to taste these new burgers, because the player
with the best-selling burger at the end of the 60-day promotional
period will receive $10,000 from Chili's to donate to their charity
of choice. "These three new Smokehouse Bacon Burgers are sure to
satisfy the hungriest of appetites," said Todd Diener, president of
Chili's Grill & Bar. "We are proud to team up with these great
athletes for a promotion our guests can get excited about and, more
importantly, support their charities and the communities they
serve." Guests can visit http://www.chilis.com/ to track the
competition and register for prizes, including an all-expense-paid
trip for two to any 2008 regular season pro or college football
game and team helmets autographed by Peterson, Brees, and
Westbrook. Peterson, who set the NFL rushing record in a game this
season with 296 yards in the Vikings' win over San Diego, is
highlighting the new Chili's Jalapeno Smokehouse Bacon Burger. His
charity of choice is the Adrian Peterson's All Day Foundation, a
non-profit organization dedicated to raising funds for the purpose
of inspiring hope, enriching children's lives and building a better
future for our children. "I'm excited about teaming with Chili's,
Brian and Drew to help in the launch of these burgers," said
Peterson, the NFL Offensive Rookie of the Year after rushing for
1,341 yards and a starter for the NFC in the 2008 Pro Bowl. "I hope
all of my fans get a chance to vote for my burger." Brees, who set
numerous New Orleans passing records in 2007, was a starter for the
NFC in the Pro Bowl following the 2006 season when he led the
Saints to their first NFC Championship Game. Brees is supporting
the Southern Smokehouse Bacon Burger, to benefit the Drew Brees
Foundation -- which provides care, education and opportunities for
children facing adversity. For more information on the Drew Brees
Foundation, please visit http://www.drewbrees.com/. "This is a fun
opportunity for me to help launch a new menu item for Chili's while
raising awareness for my foundation," said Brees. "My foundation
has always partnered with quality companies and working with
Chili's is no exception." Selected as a starter for the NFC at the
2008 Pro Bowl in Hawaii, Westbrook will promote the Smokehouse
Bacon Triple-the-Cheese Burger. Westbrook has partnered with
Soaring Toward Educational Enrichment via Equine Discovery
(STEEED), a non-profit effort aimed at providing District children
equestrian, ecological and environmental science education and
recreation activities through after-school, Saturday morning, teen
work-study, and summer camp programs. Additional information can be
found by logging onto http://www.steeed.org/. "I hope to tie in my
success on the field to winning this contest for charity against
these other great NFL players," said Westbrook, who set
Philadelphia records in 2007 for receptions in a season with 90 and
yards from scrimmage with 2,104. About Chili's new Smokehouse Bacon
Burgers Chili's invites guests to Pepper in Some triple-thick bacon
with Chili's new Smokehouse Bacon Burgers. They're mammoth-sized
burgers, featuring extra-thick strips of bacon, seasoned and
grilled to perfection, and only available at Chili's. Chili's
Southern Smokehouse Bacon Burger features fire-grilled, thick-cut
applewood-smoked bacon, seasoned with brown sugar and a blend of
four chile peppers. The burger is also made with extra-thick sliced
smoked Cheddar cheese, crispy onion strings and mayonnaise with
delicious ancho chile barbeque sauce on the side. Chili's Jalapeno
Smokehouse Bacon Burger is prepared with juicy triple-thick,
applewood-smoked bacon that's grilled to perfection. It's layered
with sliced smoked Cheddar cheese, crunchy tortilla strips,
jalapenos, and mayonnaise with house-made jalapeno-ranch dressing
on the side. Chili's Smokehouse Bacon Triple-the-Cheese Burger
features extra-thick applewood-smoked bacon seasoned with jalapeno
spice and fire-grilled. It's triple-layered with flavorful cheeses
-- sliced smoked Cheddar, Swiss, and Provolone -- and is made with
sauteed onions and jalapeno-ranch dressing. About Chili's Grill
& Bar Chili's Grill & Bar is the flagship brand of
Dallas-based Brinker International (NYSE:EAT), a recognized leader
in casual dining. Chili's offers a fun, energetic atmosphere and a
distinct, fresh mix of grilled American favorites at more than
1,400 locations in 25 countries. Other Brinker brands include
Romano's Macaroni Grill(R), Maggiano's Little Italy(R) and On The
Border Mexican Grill & Cantina(R). For more information, please
visit http://www.chilis.com/. DATASOURCE: Chili's Grill & Bar
CONTACT: Stacey Sullivan Calbert of Chili's Grill & Bar,
1-800-775-7290, Web site: http://www.chilis.com/
http://www.drewbrees.com/ http://www.steeed.org/
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