Guests will also be able to celebrate National
Margarita Day on Feb. 22 at
participating Chili's locations nationwide with a $5 Tequila Trifecta
DALLAS, Feb. 12,
2025 /PRNewswire/ -- The feel-good romance that
margarita fans didn't know they needed is headed to Lifetime this
National Margarita Day. Selling more margaritas than any restaurant
brand in the U.S., including over 25 million margaritas in 2024
alone, Chili's® Grill & Bar is celebrating its
favorite cocktail and holiday by partnering with the holiday
romance experts for the Lifetime Television Event, I'll be
Home for National Margarita Day.
"As the margarita experts, National Margarita Day is the most
important holiday of the year at Chili's, but we were all surprised
that no feel-good stories have been made around this incredible
holiday," said George Felix, Chili's
Chief Marketing Officer. "Lifetime is known for its beloved, iconic
holiday programs, so there is no better partner to finally give
National Margarita Day the attention it deserves. What better way
to celebrate than with the holiday's biggest television event and
Chili's signature margaritas."
Premiering on Lifetime on Wednesday,
Feb. 19 at 10pm ET,
margaritas aren't the only thing being shaken up in Ferguson Falls, a small town where National
Margarita Day is the biggest event of the year, with Chili's at the
heart of the festivities. The 15-minute original television
event tells the story of Liz (Maria
Menounos) and Sam (Taye
Diggs), former love interests who are reunited at the local
Chili's when Liz returns to her hometown, desperate to escape the
big city's overpriced margaritas. Everything seems perfect until a
big-city developer's plans to build condos threatens to ruin the
town's National Margarita Day traditions. Liz and Sam must work
together to stop the developer and save National Margarita Day,
rekindling their relationship in the process. Additional cast
include Judy Kain, Craig
Kolkebeck and Keven Undergaro.
"A few of my friends call me 'Margamarita,' and my husband and I
are known frequenters of our hometown Chili's, so this was the role
of a lifetime bringing the fandom of Chili's iconic margaritas to
the silver screen," said Menounos, who also serves as executive
producer on the project.
"I had an absolute blast working on I'll be Home for National
Margarita Day with Chili's and Lifetime. They really brought
the spirit of the holiday – a celebration spent with your favorite
margarita and favorite people – to life," said Diggs.
Following its premiere on Feb. 19
on Lifetime, the full 15-minute I'll be Home for National
Margarita Day event will air again on Lifetime in celebration
of the holiday (Feb. 22) at
2pm ET and will be available for
streaming on mylifetime.com, the Lifetime app, YouTube, social and
VOD platforms starting Feb. 20 for a
limited time.
"Bringing together the best of what both Lifetime and Chili's
bring to their customers was a fun challenge, which both teams
embraced fully," said David DeSocio,
EVP, Ad Sales Marketing and Partnerships at A+E. "Lifetime is a
leader in creating stories that celebrate and amplify the holiday
spirit, and Chili's is the expert on what brings people together
over the perfect margarita. Working together, we have created an
unexpected, heartwarming multiplatform tribute to an
underappreciated holiday...National Margarita Day!"
Chili's is also giving fans everywhere the chance to join the
National Margarita Day celebration with in-restaurant drink
specials and exclusive merch, including the below, alongside
always-available favorites, such as the Casamigos Margarita:
- $5 Tequila Trifecta: A
top-shelf blend made with el Jimador® Silver Tequila,
1800® Reposado, and Jose
Cuervo® Gold, perfectly shaken with triple sec
and house-made sour – only $5 on
Feb. 22 at participating
locations.
- $6 StrawEddy Margarita of the
Month: Available all February (at participating locations),
this refreshing and fruity favorite combines Deep Eddy®
Lemon Vodka, Lunazul Blanco® Tequila, strawberry puree
and house-made sour.
- Margarita Merch: Dress
like Taye Diggs with a "Marg Sweet
Marg" T-shirt ($30) or cozy up in a
"Marg Mama" sweater ($65), both
featured in the story and available alongside an oversized "Margs"
crewneck ($45) – all available now at
welcometochilis.com.
To learn more, check out the trailer here, shop the merch at
welcometochilis.com or visit chilis.com.
About Chili's® Grill & Bar
Hi, welcome to Chili's! We are a leader in the casual dining
industry and the flagship brand of Dallas-based Brinker International, Inc.
(NYSE: EAT). We are known for our Big Mouth Burgers®,
Chicken Crispers®, full-on sizzling fajitas, and
hand-shaken margaritas. We take our food seriously – but not
ourselves – because dining out should feel like a celebration even
if there is nothing to celebrate. Our passion is making everyone
feel special, and every day, our ChiliHeads make it their job to
spread #ChilisLove across almost 1,600 restaurants in 27 countries
and 2 territories. And Chili's cares. We host local Give Back
Events to support kids, education, and hunger and have raised more
than $110 million benefiting St. Jude
Children's Research Hospital through generous guest donations. Find
more information about us at chilis.com, follow us on X or
Instagram, like us on Facebook, or join us on TikTok.
About A+E Networks
A+E Networks® is a
global content company comprised of some of the most popular and
culturally relevant brands in media, including A&E®,
Lifetime®, The HISTORY® Channel,
LMN®, FYI®, and VICE TV®. A+E
Networks' portfolio extends across platforms and genres with a
scripted production division, A+E Studios™; unscripted productions,
A+E Factual Studio™; and independent film unit, A&E
IndieFilms®. A+E Networks Digital™ includes watch apps,
games, FAST channels, AVOD, and SVOD products Crime 360;
Lifetime Movie Club® and HISTORY
Vault®; and podcasts such as History This
Week™; and A+E Networks Global Content Sales division which
includes branded channels around the world; a robust content
licensing business; and international scripted/unscripted
co-productions. A+E Networks' content reaches more than 414 million
households in 200 territories in 40 languages. A+E Networks is a
joint venture of Disney-ABC Television Group and Hearst. Follow us
on Twitter at twitter.com/aenetworks and Facebook at
facebook.com/AENetworks.
About Lifetime
Celebrating over 40 years of
entertaining audiences, Lifetime is a premier entertainment
destination for women dedicated to offering the highest quality
original programming spanning award-winning movies, high-quality
limited series and breakout non-fiction series and documentaries.
Lifetime has an impressive legacy in public affairs, bringing
attention to social issues that women care about with initiatives
such as the long-running Stop Breast Cancer for Life, Stop Violence
Against Women, and Broader Focus, a major global initiative
dedicated to supporting and hiring female directors, writers and
producers, including women of color, to make its content. Lifetime
Television®, LMN®, Lifetime Real
Women® and Lifetime Digital™ are part of Lifetime
Entertainment Services, LLC, a subsidiary of A+E Networks. A+E
Networks is a joint venture of the Disney-ABC Television Group and
Hearst Corporation.
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SOURCE Chili's Grill & Bar
