Ecolab Watermark™ Study Reveals Global Generational Gap on Access to Clean and Safe Water
22 Marzo 2024 - 12:00PM
Business Wire
On World Water Day, findings show Baby Boomers
are more concerned, want faster action than younger generations
Data from a global study commissioned by Ecolab, a global
sustainability leader offering water solutions and services, and
conducted in partnership with Morning Consult, has revealed that
the level and immediacy of clean and safe water concerns varies
across generations.
Results from the Ecolab Watermark™ Study, global research that
consulted more than 25,000 consumers across 15 different countries,
found that while concern about water scarcity was high across all
generations, older generations expressed higher levels of concern
than younger generations. The study also revealed interesting
insights into consumer attitudes towards clean and safe water:
- Concern appears to increase by generation, with more than three
of every four consumers noting concerns.
- Baby Boomers (82%) are notably more concerned than Millennials
(78%) and Generation Z (74%).
- Generation X aligns more closely to Baby Boomers than
Millennials and Generation Z on concern, urgency and the need to
act today.
- Generation Z consumers are less inclined to be concerned today
(41%) and more concerned about what will happen in the future
(56%).
Still, safe water emerges as one of the foremost environmental
concerns for most generations, alongside other critical global
issues such as pollution and climate change.
As a global leader in water management and solutions, Ecolab
recognizes the role businesses play in forging a safer, more
prosperous future. The company has been dedicated to working
alongside their customers to advance a more water secure future for
generations to come.
“We know that consumers around the world are concerned about the
water crisis, and they want companies to be part of the solution,”
said Christophe Beck, chairman and CEO, Ecolab. “Fortunately,
companies can achieve profitability and support sustainable
outcomes through smart water use. Ecolab’s commitment to its
customers is not just about change – it’s about helping companies
drive business performance and grow fast while making a net
positive impact on the world.”
Each year on March 22, Ecolab looks to mark World Water Day by
elevating the role of water and celebrating the company’s
contribution to a year of change and progress.
Highlights from Ecolab’s Year in Water include:
- Ecolab helped our customers conserve more than 220 billion
gallons of water in 2023, equivalent to the drinking water needs of
more than 760 million people. By 2030, Ecolab aims to help
customers conserve 300 billion gallons of water each year,
equivalent to the annual drinking water needs of 1 billion
people.
- Ecolab continued to grow its Ecolab Water for Climate™ program,
which is designed to help companies advance sustainable business
growth while meeting climate and water goals. This is a critical
venture as companies face growing pressure to respond to
intensifying effects of climate change and water scarcity.
- Ecolab celebrated a new Alliance for Water Stewardship (AWS)
certification at Ecolab’s Monterrey, Mexico, manufacturing facility
and Nanjing, China, manufacturing facility, bringing Ecolab’s total
AWS-certified facility count to 10. These certifications help
companies understand their water use and impact and implement
strategies for smart water management.
- Ecolab participated in the Open Call to Accelerate Action on
Water, joining other private sector companies in a commitment to
make collective positive impact in 100 basins supporting more than
three billion people, as part of Ecolab’s involvement with the
Water Resilience Coalition (WRC), which the company co-founded in
2020.
- Ecolab invested in an innovative water access fund from
WaterEquity, an asset manager focused on solving the global water
and sanitation crisis primarily in Central and South America,
Africa, as well as Asia Pacific. Additional investor partners
included Starbucks, Gap Inc., Reckitt and DuPont with additional
backing by the U.S. DFC. The $150 million Global Access Fund IV,
which closed in September 2023, aims to reach five million people
with access to water, sanitation and hygiene (WASH).
- As Basin Champion of the drought-stricken Colorado River Basin,
Ecolab played a central role in launching the California Water
Resilience Initiative (CWRI), which is a private sector initiative
to accelerate coordinated, collective action to achieve a
water-resilient future for California, in alignment with public
sector goals.
- Ecolab joined global leaders at the historic UN Water
Conference, the first gathering of its kind since 1977, to advocate
for water stewardship in the private sector.
- Ecolab received public recognition for sustainability, climate
and water leadership as part of the CDP A Lists, JUST Capital’s
America’s Most Just Companies, the Dow Jones Sustainability™
Indices, and Barron’s World’s Most Sustainable Companies, among
others.
- Ecolab continued to offer its Smart Water Navigator for free to
any business looking to understand the value of water in their
operations and take action to achieve corporate water goals.
Accelerating change through the power of water is core to
Ecolab’s purpose to improve the health of people, planet and
business around the world. The company shares its expertise in
smart water use with customers to help them reduce, reuse and
recycle water in their operations. In addition to supporting
effective water use, Ecolab’s solutions help customers use energy
more efficiently, reduce waste and cut greenhouse gas emissions to
advance a more sustainable future.
To learn more about how Ecolab works with customers to help
solve the world’s most complex problems amid a changing landscape,
visit
www.ecolab.com/expertise-and-innovation/people-planet-business-health.
About Ecolab
A trusted partner for millions of customers, Ecolab (NYSE:ECL)
is a global sustainability leader offering water, hygiene and
infection prevention solutions and services that protect people and
the resources vital to life. Building on a century of innovation,
Ecolab has annual sales of $15 billion, employs more than 48,000
associates and operates in more than 170 countries around the
world. The company delivers comprehensive science-based solutions,
data-driven insights and world-class service to advance food
safety, maintain clean and safe environments, and optimize water
and energy use. Ecolab’s innovative solutions improve operational
efficiencies and sustainability for customers in the food,
healthcare, life sciences, hospitality and industrial markets.
www.ecolab.com
About Morning Consult
Morning Consult is a global decision intelligence company
changing how modern leaders make smarter, faster, better decisions.
The company pairs its proprietary high-frequency data with applied
artificial intelligence to better inform decisions on what people
think and how they will act. Learn more at morningconsult.com.
Follow us on LinkedIn @Ecolab, Twitter @Ecolab, Instagram
@Ecolab_Inc and Facebook @Ecolab.
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