Getty Images and Dove Elevate Visual Representation of Women’s Health Through #ShowUs Grant
14 Giugno 2023 - 2:57PM
Getty Images, a preeminent global visual content creator and
marketplace, in partnership with Dove, has today announced the
launch of the latest #ShowUs Grant, focused on
Women’s
Health. The #ShowUs Grant promotes diversity within
creative commercial photography and videography, elevating the work
and the voices of women, femmes and non-binary artists with two
grants of US$5,000 each.
Insights from Getty Images’ global research platform VisualGPS
show that women are prioritizing and making use of services to
improve their personal health. While 60% of female-identifying
respondents are actively looking to improve their physical health
(peaking at 73% for the Boomer generation) and 77% of respondents
exploring new and different wellness practices, 93% would like to
see greater support for those with mental health issues.
“Women’s health is something that has typically been represented
as visuals from the wellness industry that index heavily towards
white, slim and young cis gendered women. Age, ethnicity, sexual
orientation and geographical location are just a few of many
factors that have an impact in the way that people experience
women’s health products and services,” said Rebecca Swift,
VP & Global Head of Creative Insights at Getty Images.
“With this latest #ShowUs grant we are looking to delve deeper into
those unique lived experiences and shatter health stereotypes by
celebrating the diversity within them.”
The two $5,000 grants provide financial support and mentorship
to artists who are committed to authentically
representing women, femmes and non-binary individuals
in commercial photography and videography. Judges are
looking for photographers or videographers that honour the full
spectrum of health experiences – across age, ethnicity, gender
identity, disability, mental and physical – all experiences are
valid, welcome and appreciated.
Submissions will be judged by a prestigious industry-leading
panel including:
- Kate Rourke – Head of Creative
Insights APAC, Getty Images
- Aela Abalos – Head of
Content & Communities, One Dove North America,
Dove
- Julia Rayeb – General
Director, Publicitarias
- Anita Bhagwandas –
Journalist, broadcaster and brand consultant
The successful recipients will also be invited to license their
award-winning content through GettyImages.com and iStock.com at a
100% royalty rate for content created within their proposed
project. In addition to financial remuneration, recipients will
also receive mentoring support and guidance.
Now in its fourth year, Project #ShowUs is a global library of
images created by women, femmes and non-binary photographers
devoted to shattering beauty stereotypes around the world. A joint
initiative between Getty Images and Dove, this global collection is
100% created by and representing women, femmes and non-binary
individuals as they are, not as others believe they should be.
The Getty Images #ShowUs Grant is part
of Getty Images’ wider grants program, which since its
inception has donated over US$2.6 million to photographers and
videographers around the world.
Applications will be accepted until 11:59pm US Pacific
Standard Time 10 July 2023. Entrants can apply online
at: https://grants.gettyimages.com/
Media Contact:Julia
Holmesjulia.holmes@gettyimages.com
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