With a portfolio of successful Adobe
implementations for some of the world's most recognizable brands
across 33 countries, the company now consolidates its ability to
deliver value at scale
SAN
FRANCISCO, June 24, 2024 /PRNewswire/ --
Globant (NYSE: GLOB), a digitally native company focused on
reinventing businesses through innovative technology solutions,
announced the launch of its Adobe Studio, which blends Globant's
extensive experience in marketing technology, top generative AI
capabilities, and cross-industry business expertise, to help the
world's leading brands elevate their marketing to new heights with
Adobe Experience Cloud platforms.
"We are complementing our network of marketing services with a
new Studio specializing in Adobe Experience Cloud, a leading
technology in its industry. The Adobe Studio will enable us to
enhance the personalization, automation, and overall efficiency of
marketing and advertising campaigns, strengthening our competitive
position in the market," said Diego
Tartara, Chief Technology Officer at Globant.
"Incorporating Adobe technology into Globant's current value
proposition in the digital marketing field is another step towards
establishing comprehensive digital go-to-market processes, which
encompass creativity and communication, content, and media buying,
having a significant impact on the digital sales generation of our
clients."
The solutions offered by the new Adobe Studio include:
- Data Management & Audience Insights: Through
cross-channel tracking with Adobe Analytics and data activation
practices employing Adobe Journey Analytics, Globant collects and
unifies customer data while building a cohesive customer view with
Adobe Real-Time CDP and using actionable insights to target
audience segments and fuel personalized experiences.
- Personalization: With Adobe Target and Adobe Journey Optimizer,
Globant leverages A/B testing and recommendation engines through
targeted campaigns to constantly optimize touchpoints and curate
personalized content for specific audience segments.
- Content & Assets Management: Using Adobe Experience Manager
that harnesses Adobe's Sites and Assets, Globant centralizes
content creation, simplifies digital asset storage and retrieval,
and streamlines management processes for seamless workflow.
- Marketing Automation: Leveraging Adobe Market Engage, Globant
identifies and engages with high-potential leads through enhanced
lead scoring and nurturing strategies to optimize marketing
efforts.
- E-commerce: By blending Globant's technology capabilities and
commerce expertise with the power of Adobe Commerce to reduce
friction in online store operations, streamline website creation
and sales management, and yield critical customer insights to boost
sales.
"With the integration of this new Adobe Studio, Globant's
digital marketing offering is now stronger than ever. Our advanced
MarTech and AdTech solutions enable businesses to significantly
enhance their P&L by driving efficiency, optimizing marketing
spend, and maximizing revenue through data-driven and personalized
strategies," said Pablo Monge, VP
of Growth and Strategy at Globant.
Globant's Adobe Studio, along with Microsoft Studio, Google
Cloud Studio, Salesforce Studio, and Oracle Studio, among others,
is part of the company's Enterprise Network, which leverages
tailored tech for streamlined operations and productivity at
scale.
To learn more about the Adobe Studio, our practices, and
featured clients, click here.
About Globant
At Globant, we create the digitally-native products that people
love. We bridge the gap between businesses and consumers through
technology and creativity, leveraging our experience as an AI
powerhouse. We dare to digitally transform organizations and strive
to delight their customers.
- We have more than 28,900 employees and are present in 33
countries across 5 continents, working for companies like Google,
Electronic Arts, and Santander, among others.
- We were named a Worldwide Leader in AI Services (2023) and a
Worldwide Leader in CX Improvement Services (2020) by IDC
MarketScape report.
- We are the fastest-growing IT brand and the 5th strongest IT
brand globally (2024), according to Brand Finance.
- We were featured as a business case study at Harvard, MIT,
and Stanford.
- We are active members of The Green Software Foundation (GSF)
and the Cybersecurity Tech Accord.
Contact: pr@globant.com
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SOURCE GLOBANT