XIAMETER(R) Brand Launches Expanded Online Marketplace for Silicone-based Products
30 Giugno 2009 - 2:00PM
PR Newswire (US)
Dow Corning Web-enabled Business Increases Product Selection and
Creates Silicone Industry's Largest Online Marketplace MIDLAND,
Mich., June 30 /PRNewswire-FirstCall/ -- The XIAMETER(R)
web-enabled marketplace from Dow Corning launched today an expanded
business model and new website to provide more products, better
functionality, and an easier method to order silicone-based
products. (Logo:
http://www.newscom.com/cgi-bin/prnh/20081030/CLTH022LOGO ) The
XIAMETER(R) business features double the number of standard
silicone products than previously available, a new order entry
platform with enhanced self-service functionality, volume quantity
options, and the ability to buy from distributors for the first
time. "We're meeting customer needs by taking a proven successful
business model and making it more powerful," said XIAMETER(R)
Global Executive Director Shelley Bausch. "Standard silicones will
be more easily accessible with greater efficiencies and
convenience." Introduced by Dow Corning in 2002 as the first of its
kind in the silicone marketplace and unrivaled to date, the
XIAMETER(R) business model allows customers to purchase high
quality, standard silicones ranging from rubber bases and compounds
to dimethyl fluids and emulsions, to sealants and silanes at
market-driven prices online. These materials are widely used as
performance enhancers by multiple industries, including personal
care, textile, energy, construction and automotive where they
provide qualities such as durability, stability, adhesion and
weather resistance. The changes are part of a business
transformation strategy announced by Dow Corning recently that
focuses on helping customers be more efficient, innovative and
sustainable. Key enhancements to the XIAMETER business include: --
All standard silicone products manufactured by Dow Corning around
the world will now be available under the XIAMETER brand. -- Volume
and price options are now available to allow customers to determine
what works best for them. -- XIAMETER brand products will be
available from local distributors for customers who prefer local
convenience, customized services or for those that cannot meet
minimum order quantities. -- The XIAMETER(R) website is now
available in Chinese and Korean, in addition to English. "While we
have made significant changes, we have kept our industry-recognized
commitment to delivering high-quality, reliable standard
silicones," said Bausch. Products will be manufactured to the same
specifications using the same Dow Corning manufacturing locations.
Chemical equivalency documents will be provided under the XIAMETER
brand to help customers transition between the Dow Corning brand to
the XIAMETER brand. "Using an online business model makes efficient
use of a customer's time, allowing them to place an order when and
where it's convenient for them, with immediate confirmation of
price, quantity, and ship date," Bausch said. The expanded online
capabilities are part of a process begun in 2002 when Dow Corning
introduced a two-brand strategy - focusing the Dow Corning brand on
full service and solutions offerings for customers who want
innovation, customization and expertise in addition to a portfolio
of highly specialized products. The XIAMETER brand was introduced
with a focus on customers whose purchasing decisions were driven by
the needs for efficiency, high quality products and large volume
purchases without additional services. The XIAMETER business model
essentially unbundled the services offered by the Dow Corning
brand. "We are making these changes because not only is the economy
changing, but our customer needs are changing. We want to deliver
what they need," Bausch said. "This is part of a transformation for
Dow Corning as a whole that will enable us to focus on both
innovation through the Dow Corning brand as well as efficiency
through the XIAMETER brand. Our ultimate goal is to create a
competitive advantage for our customers and provide economic,
environmental and social benefit across the globe." Additional
Information -- http://www.prnewswire.com/mnr/dowcorning/38558/ --
http://www.dowcorning.com/goxiameter -- What The Experts Say
http://www.dowcorning.com/content/about/aboutmedia/experts.asp
About XIAMETER The XIAMETER(R) brand of Dow Corning Corporation,
offers market-driven prices for standard silicone products.
Introduced in 2002, the business offers more than 2,100 products
including silicone fluids, sealants, silanes, emulsions and rubber.
The XIAMETER business is a no-frills model offering cost effective
products through streamlined services and a web-enabled order
platform. It's designed for customers who know what they need and
do not require additional services or technical support. Learn more
at http://www.xiameter.com/. About Dow Corning Dow Corning
http://www.dowcorning.com/ provides performance-enhancing solutions
to serve the diverse needs of more than 25,000 customers worldwide.
A global leader in silicones, silicon-based technology and
innovation, Dow Corning offers more than 7,000 products and
services via the company's Dow Corning(R) and XIAMETER(R) brands.
Dow Corning is a joint venture equally owned by The Dow Chemical
Company (NYSE:DOW) and Corning, Incorporated (NYSE:GLW) . More than
half of Dow Corning's annual sales are outside the United States.
http://www.newscom.com/cgi-bin/prnh/20081030/CLTH022LOGODATASOURCE:
Dow Corning CONTACT: Jarrod Erpelding, +1-989-496-1582, Web Site:
http://www.dowcorning.com/
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