Huya Collaborates with Domestic and International Partners
and Broadcasters to Implement CSR Initiatives
GUANGZHOU, China, March 4,
2023 /PRNewswire/ -- On the evening of March 4, 2023, HUYA Inc. ("Huya" or the
"Company"), a leading game live streaming platform in China, hosted the annual gala "HUYA Boom
Night" at the Venetian Macao's Cotai Arena in Macao, south China. During the event, an exciting line-up
of top celebrities and Huya's popular broadcasters put on memorable
performances, delivering an unforgettable interactive experience to
both onsite and online audiences. At the annual gala, Li Meng, Senior Vice President of Huya and Chief
Executive Officer of Nimo TV, shared insights about Huya's efforts
in applying the innovative "live streaming-empowered" model to
public good in areas including rural revitalization, youth
protection, intangible cultural heritage revival, cybersecurity,
assistance for persons with disabilities, as well as environmental
protection and animal conservation. He also presented awards for
"Broadcaster of the Year for Positive Social Impact", "Partner of
the Year for Public Good" and "Co-Brand of the Year for Public
Good" to Huya's broadcasters and its domestic and international
partners who have worked with the platform for years on the mission
of building an ecosystem of positive social impact.
Huya's practices to contribute to the greater good out of
three goals
During the "HUYA Boom Night", an event with the aim of conveying
positive thoughts through live streaming, Huya, by way of a
short-form video, took a nostalgic look back at its corporate
social responsibility (CSR) efforts over the past five years.
Take the "Let Your Dreams Set Sail" program that supports
broadcasters with disabilities for example. The company, in
cooperation with provincial disabled persons' federation, national
public-raising foundation, NGOs, charitable talent agencies and
others to provide the anchors with employment and entrepreneurial
opportunities by helping them develop the skills and expertise
needed to become qualified for the role. The innovative "live
streaming-empowered" model has inspired and motivated a group of
streamers with disabilities, including Qi Zai, who has changed his
life by becoming a game streamer; and Jin
Kai, who has created a wonderful future for himself by
virtue of his optimistic attitude and strong personality.
In addition, Huya produced a Live Streaming Handbook especially for
its broadcasters with disabilities, making it the first live
streaming platform in China to
publish such a guide.
"Huya rolled out the CSR initiatives out of three goals. The
first goal is to achieve something that would benefit both the
platform's users and the wider society. Secondly, we intent to
raise individuals' awareness of social responsibilities through
live streaming, a relatively advanced communication form to convey
such messages. And the third goal is that we try to integrate
various content genres with live streaming, in a way that may
contribute to social management," said Li
Meng, Senior Vice President of Huya and Chief Executive
Officer of Nimo TV.
Huya expands its efforts in initiating CSR activities by
collaborating with partners worldwide
In recent years, issues of sustainability, ecological
civilization and biodiversity have received worldwide attention.
The public's environmental awareness is also increased as they
gradually realize the environmental issues and relevant hazards.
Huya has succeeded in drawing the attention of large audiences to
the importance of environmental protection and animal
conservation by leveraging the innovative "live
streaming-empowered" model in tandem with implementing its CSR
initiatives globally.
In 2022, Huya, by teaming up with domestic and international
NGOs, including TRAFFIC, International Fund for Animal Welfare
(IFAW), and the China Wildlife Conservation Association (CWCA),
launched the "Protect Our Home Planet" campaign, aiming to raise
public awareness of preventing and resisting illegal wildlife trade
online, and promote harmony between human and nature. As part of
the campaign, Huya rolled out a wild tiger conservation
activity. Celebrities and e-sports broadcasters were invited to
leverage their influence to give more visibility to the issue of
wildlife conservation. Meanwhile, NGOs and e-sports broadcasters
found it easier to establish the two-way communication with the
netizens and convey the message of biodiversity protection and
sustainability.
One of the highlights of the campaign was the "Protect Our Home
Planet" painting contest. It received hundreds of submissions,
including creative works from illustrators and artists with autism,
as well as amateur works from Huya's volunteers, broadcasters and
fans, reflecting their own understanding concerning wildlife
conservation while utilizing an entertaining approach.
With Huya's international business — Nimo TV allocating
advantageous resources to Southeast
Asia and the MENA markets, Huya plans to collaborate with
partners both at home and abroad and make these CSR initiatives
more diversified and inclusive, in a way to boost the engagement of
domestic and international users through the application of the
"live streaming-empowered" model.
By creating diversified "live streaming-empowered" CSR
content, HUYA broadcasters help build a greater ecosystem for
positive social impact
In addition to getting the message out about the importance of
caring for people with disabilities, and protecting the environment
and wildlife, Huya is also building a more comprehensive content
ecosystem that conveys positive social impact. The effort has been
reflected in several of the company's activities, including
the "Keeping You Safe" themed event focusing on better
education about safe behavior for youth, an online lecture on how
to recognize and avoid becoming a victim of online fraud, as well
as a featured program about raising awareness of the importance of
conserving intangible cultural heritage. At the same time, by using
virtual reality technologies, Huya set up a digital CSR initiative
gallery at e-sports tournament live broadcasting, delivering an
immersive viewing experience for e-sports audiences. This has
opened up more possibilities for CSR activities while conveying the
positive spirit of e-sports.
Many of Huya's popular broadcasters are also doing their bit by
exploring CSR-related content that users are interested in. Citing
a few examples, on the Global Tiger Day in 2022, Zhang Daxian
collaborated with IFAW to share knowledge with the audience on wild
tiger conservation and their habitat protection during a live
broadcast in an interesting manner. Sha Yu
Yo, in his role as the exhibition ambassador for the
"Protect Our Home Planet" painting contest, engaged with the
audience and called on them to care for environment protection. To
support farmers and agriculture, broadcaster Buqiuren, hosted a
live broadcast, during which he promoted and assisted in the sale
of produce from Wuhua County in Meizhou City, south China's Guangdong
Province, with the result that more than 21,000 orders were
placed. Another broadcaster Gu Ying
helped sell produce from Xuwen County of Zhanjiang City in
Guangdong Province, the "hometown
of pineapples" in China, with
daily sales exceeding 3.4 million
yuan. Currently, an increasing number of broadcasters are
joining Huya in its CSR initiatives.
Huya invites more people and partners to join its CSR
initiatives
At the annual gala "HUYA Boom Night", Huya presented three
important public good awards, with Zhang Daxian, Gu Ying, Buqiuren, Sha
Yu Yo, Qing Wa and Wan Zi Yo being "Broadcaster of the
Year for Positive Social Impact", CWCA, IFAW, and TRAFFIC being
"Partner of the Year for Public Good", and LPL's charity arm "LPL
Cares" being the "Co-Brand of the Year for Public Good".
Even the smallest light matters when the night falls, while in
joint efforts, everyone can step up to the plate and deliver
extraordinary value. "We are looking forward to creating a social
good model for the company that engages the platform itself,
broadcasters, talent agencies, users, volunteers and NGOs so that
we all can participate more in our CSR initiatives," added
Li Meng.
Based on its ongoing commitment to good causes, Huya has
organized over 21,600 live streaming activities totaling up to more
than 250,000 hours and spanning some 20 topics, along with
participation from over 30,000 streamers. All these efforts have
helped build a sturdy foundation for future CSR efforts, and Huya
plans to continue producing more positive content by collaborating
with its domestic and international partners, with the goal of
fostering the healthy and positive development of the Internet
through the implementation of CSR initiatives.
About HUYA Inc.
HUYA Inc. is a leading game live streaming platform in
China with a large and active game
live streaming community. The Company cooperates with e-sports
event organizers, as well as major game developers and publishers,
and has developed e-sports live streaming as one of the most
popular content genres on its platform. The Company has created an
engaged, interactive and immersive community for game enthusiasts
of China's young generation.
Building on its success in game live streaming, Huya has also
extended its content to other entertainment content genres. Huya's
open platform also functions as a marketplace for broadcasters and
talent agencies to congregate and closely collaborate with the
Company.
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SOURCE HUYA