SEATTLE, July 22, 2016 /PRNewswire/ -- Today marks
the first day of the annual Nordstrom Anniversary Sale. This is the
fashion specialty retailer's biggest event of the year, featuring
brand new arrivals at super-sale prices for a limited time – prices
go back up on August 8.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7884551-nordstrom-anniversary-sale/
Buy now, wear now
Anniversary Sale stocks more than fall essentials like coats and
boots. You'll also find summer and pre-fall styles perfect for buy
now, wear now wardrobe updates, or transitional staples to wear
into the next season.
This year, Anniversary Sale debuts some new brands to the event,
including Alexander Wang (clothing,
accessories and shoes), Alex and Ani, Allsaints (handbags), rag
& bone (handbags and accessories), Marc
Jacobs (handbags), Current/Elliott, Madewell, Illesteva,
Cupcakes and Cashmere, Alice + Olivia, Mara
Hoffman, The Honest Company, Peek and Burberry (kids), among
others. View select product at Nordstrom Press Room.
Don't miss these makeup
must-haves
When it comes to beauty and fragrance at #NSALE, you'll find
limited-edition beauty items at incredible values available only
during the sale. There are over 300 beauty and fragrance exclusives
– brand favorites include: Charlotte
Tilbury, Jo Malone, Kiehl's
Since 1851, MAC and more. And while you're at it, Nordstrom offers
samples of almost any beauty product in store, every day, not just
during the sale. Just ask for a sample!
Anniversary Ambassadors
For the first time Nordstrom partnered with a group of artists,
thinkers, designers and trendsetters for its Anniversary marketing
campaign. Anniversary ambassadors include: actress and designer,
Melissa McCarthy;
Dallas Wings point guard, All-Star
player and Sports Illustrated swimsuit model,
Skylar Diggins; actor, artist
and activist, Rhi Blossom;
activist and founding editor of SUNU: Journal of African
Affairs, Critical Thought + Aesthetics Amy Sall; Australian model Fernanda Ly; YouTube star Joey Graceffa and musician Jon Batiste.
Each brings their own personal flair to the campaign, styled by
renowned fashion stylist Alex White,
whose previous work includes Burberry, Vogue, Prada and Louis Vuitton. Nordstrom also tapped
photographer Cass Bird to bring the personalities and images
to life.
Nordstrom brand partners Jessica
Alba with The Honest Company, Caroline Issa with Nordstrom Signature and
Caroline Issa and Emily Schuman of Cupcakes and Cashmere shared
their "favorite picks" in a special section of the Anniversary
Catalog and at nordstrom.com/c/anniversary-details.
Social Elements -- #NSALE #OOTD (Outfit Of The
Day)
Nordstrom is bridging the gap between social content and its
stores. Starting today, and running through the end of the Sale,
Nordstrom will post a daily Anniversary #OOTD (outfit of the day)
photo on its corporate Instagram account. The images will also
appear in Nordstrom email and on Nordstrom.com. In stores, special
hang tags will call out featured #OOTD merchandise so customers can
easily shop for items as seen on Nordstrom Instagram. Nordstrom
Downtown Seattle flagship store will test an elevated visual
display, with LED screens streaming #OOTD posts.
Throughout Anniversary Sale, Nordstrom will continue to utilize
its hashtag, #NSALE, and is engaging with customers on Snapchat
with Geofilters at select U.S. malls, Snap Ads and a series of
influencer takeovers.
About Nordstrom
Nordstrom, Inc. is a leading fashion specialty retailer based in
the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 326 stores
in 39 states, including 121 full-line stores in the United States, Canada and Puerto
Rico; 200 Nordstrom Rack stores; two Jeffrey boutiques; and
one clearance store. Additionally, customers are served online
through Nordstrom.com, Nordstromrack.com and HauteLook. The company
also owns Trunk Club, a personalized clothing service serving
customers online at TrunkClub.com and its five clubhouses.
Nordstrom, Inc.'s common stock is publicly traded on the NYSE under
the symbol JWN.
MEDIA CONTACT:
Chelsey Allodi
Nordstrom PR
chelsey.allodi@nordstrom.com
206.303.3017
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SOURCE Nordstrom, Inc.