The new Huggies® Skin Essentials™
diaper helps protect against the top two causes of diaper
rash1
CHICAGO, May 7, 2024
/PRNewswire/ -- Huggies® dares to imagine a world where babies
could be free from rash and irritation. For parents, one of the
biggest unknowns of babyhood lies in how to protect baby's delicate
skin. So, the innovators who brought you the Huggies® blowout
blocker and outstanding leakage protection went to work to find a
diaper to help manage runny mess, which can cause diaper rash. This
resulted in the Skin Essentials™ diaper – it features the new,
proprietary SkinProtect™ liner technology, leaves behind up to 5x
less mess than ordinary diapers2, and helps protect
baby's skin against the top two causes of
rash1.
Huggies® stands for helping parents navigate the unknowns of
babyhood, and that doesn't stop at diapers. The full Huggies® Skin
Essentials™ collection is designed with your child's skin in mind
from baby to Big Kid®. In stores and online now, the Huggies® Skin
Essentials™ line includes:
- Huggies® Skin Essentials™ Diapers
- The Skin Essentials™ diaper features Huggies® new
SkinProtect™ liner that helps absorb moisture and lock away runny
mess from baby's skin. The diaper leaves behind up to 5x less
mess2 and helps protect against the top two causes of
rash, moisture and mess, by managing runny mess. It features
Huggies® Blowout Blocker, fun Disney designs, and is up to 100%
leakproof and free of fragrance, parabens, and elemental
chlorine.
- Huggies® Skin Essentials™ Wipes
- The Huggies® Skin Essentials™ wipes are Huggies®' thickest
wipe, made with 99% water and zero harsh ingredients. Each thick
and gentle wipe is also pH balanced to help maintain healthy
skin.
- Pull-Ups® Skin Essentials™ Training Pants
- Pull-Ups® Skin Essentials™ training pants are ultra-soft and
breathable to help protect your child's sensitive skin and made
with no fragrance or elemental chlorine. Skin Essentials™ training
pants are designed for potty training, with up to 100% leakproof
protection, underwear-like fit, and fun Disney designs to keep your
Big Kid® motivated. Elsa from Frozen and Buzz Lightyear from Toy
Story are the Disney designs featured on this new launch from the
iconic Pull-Ups® brand.
"Huggies® puts babies and their caregivers at the heart of all
we do. We're proud to use science and innovation to meaningfully
impact families' lives," says Scott
Glenn, Vice President of the U.S. Huggies® brand. "The
launch of Skin Essentials™ will be a game-changer for the category
and is one more way Huggies® helps caregivers navigate the unknowns
of babyhood."
Diaper rash and skin health are top of mind for parents who want
the best for their babies – according to Mintel, the majority of
first-time parents look for products designed for sensitive
skin.3 Huggies® made sure that Huggies® Skin Essentials™
products were thoroughly tested and dermatologist approved. In
fact, Dr. Lindsey Zubritsky, a
board-certified dermatologist with training in pediatric
dermatology and best known for her skin care knowledge on the
popular TikTok @DermGuru channel, believes in the new collection
from Huggies®.
"As both a dermatologist and mom, I am always looking for the
best ways to help protect baby's delicate skin. The new
SkinProtect™ liner featured in Huggies® Skin
Essentials™ diaper helps absorb moisture and lock away runny mess
from baby's skin," says Dr. Zubritsky. "This new innovation from
Huggies helps keep baby's skin protected against the top two causes
of diaper rash1 and is something caregivers everywhere
can get behind."
Be Free, Baby
The launch campaign, "Be Free, Baby,"
showcases that less rash means more joy with our diaper, which
helps protect against the top two causes of rash.1 The
celebration of joyful, messy and delightful things babies and their
caregivers get up to is grounded in the remake of a timeless
nursery rhyme: 'If You're Rash Free and You Know It.' It
captures the carefree (and sometimes chaotic) nature of babies who
are feeling comfortable in their skin. In addition, Huggies®
is celebrating babies' skin via photography that captures the
(often skin-to-skin) connection between babies and their
caregivers.
Huggies® has also rallied its' first-ever 'We Got You Baby Crew'
– a group of trusted parent creators who never shy away from the
mess and stress of parenthood and have leaned on Huggies® Skin
Essentials™ products to help navigate the unknowns of babyhood.
This diverse parent roster includes super dad Isaac Rochell, fathers-of-three Terrell &
Jarius, the original "Slayer of Motherhood" Tanya Marie, hilarious mom of one Puja Khan, super-mom of five Emily Vondy, soon-to-be mom of two Makenzie Rencher, and first-time mom
Celina Adornetti, who will be
sharing the joys they find in their happy babies thanks to Huggies®
Skin Essentials™.
To learn more about the new Skin Essentials™ collection, visit
https://www.huggies.com/en-us/why-huggies/healthy-skin/skin-essentials
or by following @Huggies and @PullUps on TikTok, Facebook,
Instagram and X or visit Huggies.com and PullUps.com
####
About Huggies® Brand
For more than 40 years,
Huggies® has been helping parents provide their babies with love,
care, and reassurance. From developing innovative, everyday
products for babies to partnering with NICU nurses to create
special diapers and wipes for the most fragile babies, Huggies® is
dedicated to helping ensure that all babies get the care they need
to thrive. Huggies® is proud to be the founding sponsor of the
National Diaper Bank Network, a national nonprofit dedicated to
helping individuals, children and families access the basic
necessities they require to thrive and reach their full potential
including clean, dry diapers. Huggies® is also the national sponsor
of nonprofit Hand to Hold, which provides personalized support
before, during, and after NICU stays and infant loss. For more
information on product offerings or our community efforts, please
visit Huggies.com.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and
its trusted brands are an indispensable part of life for people in
more than 175 countries. Fueled by ingenuity, creativity, and
an understanding of people's most essential needs, we create
products that help individuals experience more of what's important
to them. Our portfolio of brands, including Huggies, Kleenex,
Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups,
GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and
WypAll, hold No. 1 or No. 2 share positions in approximately 80
countries. We use sustainable practices that support a
healthy planet, build strong communities, and ensure our business
thrives for decades to come. We are proud to be recognized as
one of the world's most ethical companies by Ethisphere for the
fifth year in a row. To keep up with the latest news and to learn
more about the company's 150-year history of innovation, visit
kimberly-clark.com.
1mess (by managing runny mess) &
moisture
2Leaves behind up to 5x less runny mess v. leading
store brand. Based on laboratory testing on size 1 with 1lb,
0.25PSI, after 10-minute wait.
3Mintel, US Disposable Baby Products Market Report,
2023, p. 4
Media Contact
Megan Narcisi
megan.snodsmith@kcc.com
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SOURCE Kimberly-Clark Corporation