40% of Americans Anticipate Financial Challenges in 2024, According to MeridianLink Survey
12 Marzo 2024 - 2:05PM
Business Wire
MeridianLink provides timely insight into
consumer sentiment on payments, customer service, and innovation in
digital lending
MeridianLink, Inc. (NYSE: MLNK), a leading provider of modern
software platforms for financial institutions and consumer
reporting agencies, today announced the results of a nationwide
survey of more than 1,000 Americans about consumer expectations and
preferences in financial services. The survey revealed that 40% of
Americans anticipate challenges making regular, monthly payments in
2024, with younger respondents (ages 18-34) more likely to foresee
difficulties, particularly related to managing credit card debt and
housing costs. Additional survey findings include insight into
customer loyalty, consumer expectations for financial institutions,
and trends in artificial intelligence and digital lending.
Among respondents, customer engagement emerged as a key factor
influencing consumer loyalty to financial institutions, with nearly
a third (30%) reporting they would consider switching institutions
if they received poor service at their local branch. More than a
quarter (26%) would switch if they experienced slow or inconsistent
service online, in-person, or over the phone.
Financial institutions looking to provide better consumer
experiences can offer strong omnichannel digital pathways that
complement their in-person capabilities. One integral part of that
digital strategy includes proactively connecting consumers with
helpful information and offers for products that are tailored to
their unique needs. MeridianLink® Engage, the Company’s solution to
build deeper customer engagement, enables financial institutions to
provide these personalized communications as quickly and
efficiently as possible, allowing employees more time to provide
better consumer support.
Protection from fraud and seamless experiences across platforms
were also high on the list of consumer priorities this year. Almost
half of respondents (48%) want their bank or credit union to place
increased importance on protecting consumers from fraud, and more
than a third (36%) want their institution to focus on providing
seamless omnichannel experiences. MeridianLink® One, the Company’s
unified platform, helps institutions offer cohesive and
frictionless digital lending experiences across devices and
channels. Customers can also take advantage of MeridianLink®
Marketplace and tap into a vast network of configurable
capabilities from partners. For example, in leveraging partnerships
with leading fraud and risk mitigation organizations, MeridianLink®
customers can benefit from industry-trusted solutions.
While one-third of respondents (33%) ages 18-34 plan to rely on
digital banking more in 2024, respondents also reported skepticism
about the role of AI in banking. In fact, 42% of respondents
expressed some level of discomfort with financial institutions
using AI to improve customer experience. Because the use of AI is
just beginning, the road ahead will likely be determined by how
vendors responsibly leverage the technology, making sure to keep
customer sentiment in mind.
“These findings demonstrate that consumers have high
expectations for their financial institutions when it comes to
customer service, availability, and digital innovation,” said Chris
Maloof, President of Go-To-Market at MeridianLink. “We are proud to
partner with banks and credit unions across the country to provide
industry-leading tools that help institutions meet and exceed those
expectations.”
To access more detailed survey findings, please download the
findings report here.
ABOUT MERIDIANLINK
MeridianLink® (NYSE: MLNK) empowers financial institutions and
consumer reporting agencies to drive efficient growth.
MeridianLink’s cloud-based digital lending, account opening,
background screening, and data verification solutions leverage
shared intelligence from a unified data platform, MeridianLink®
One, to enable customers of all sizes to identify growth
opportunities, effectively scale up, and support compliance
efforts, all while powering an enhanced experience for staff and
consumers alike.
For more than 25 years, MeridianLink has prioritized the
democratization of lending for consumers, businesses, and
communities. Learn more at www.meridianlink.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240312860753/en/
Becky Frost (714) 784-5839 media@meridianlink.com
Grafico Azioni MeridianLink (NYSE:MLNK)
Storico
Da Apr 2024 a Mag 2024
Grafico Azioni MeridianLink (NYSE:MLNK)
Storico
Da Mag 2023 a Mag 2024