GUANGZHOU, China, May. 13,
2022 /PRNewswire/ -- Onion Global Limited ("Onion
Global", the "Group" or the "Company") (NYSE: OG), a
next-generation lifestyle brand platform that incubates, markets,
and distributes the world's fresh, fashionable, and future brands
to young people in China and
across Asia, today announced that
it has hosted its inaugural Key Opinion Consumers (KOCs)
Empowerment Program, as part of the "LUCA Elite Club" Events, in
Guangzhou, in April 2022. The program was designed specifically
to inspire and cultivate identified seed users among KOCs,
combining both online and offline training sessions for them to
acquire core knowledge and skills considered integral to the
effective promotion of brands through the O'Mall e-commerce
platform.
During the training sessions, coaches shared their views and
insights on a variety of topics, including challenges in the
pandemic era, opportunities for e-commerce business, as well as
success stories on how to effectively use targeted content to
promote brands and achieve personal growth as a KOC. The practical
workshop sessions were highly engaging with KOCs participating in
hands-on training and group exercises, allowing KOCs to develop new
character traits to enhance their content seeding skills.
Mr. Cong (Kenny) Li, Founder, and
CEO of Onion Global commented, "We have put together a high energy,
innovative and effective training program to educate our KOCs,
bringing them cutting-edge industry thinking and improving their
product knowledge and sales skills to become more effective
partners on our e-commerce platform. Following the official launch
of the LUCA Elite Club event last September, we have stepped up our
efforts to promote new consumption trends and brands. In November,
we held a highly successful private salon event to focus on the
promotion of LUCA brands, allowing LUCA brands' users to share
their experience of using the products. The KOCs Empowerment
Program is another step in the exploration of our brand marketing
strategy. By enhancing KOCs' content seeding and sales abilities
and bolstering their recommendation of our products, we can achieve
an elevation of brand awareness and expansion of product sales. As
KOCs are both influencers and consumers, they are more relatable
and trusted by consumers. By implementing the KOC marketing
strategy, Onion Global will increase brand awareness and engagement
while building consumer trust at the same time, ultimately building
a trustworthy full-service brand management platform that benefits
both consumers and sellers."
Safe Harbor Statement
This press release contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. Statements that
are not historical facts, including statements about the Company's
beliefs and expectations, the Company's forecasts, general
observation of the industry, and business outlook, are
forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties and a number of factors could
cause actual results to differ materially from those contained in
any forward-looking statement. In some cases, forward-looking
statements can be identified by terminology such as "may," "will,"
"expects," "anticipates," "target," "aim," "future," "intends,"
"plans," "believes," "potential," "estimates" "continue," "is/are
likely to," or other similar statements. Further information
regarding these and other risks is included in Onion Global's
filings with the SEC. All information provided in this press
release and in the attachments is as of the date of this press
release, and Onion Global does not undertake any obligation to
update any forward-looking statement, except as required under
applicable law.
About Onion Global Limited
Onion Global Limited (NYSE: OG) is a next-generation lifestyle
brand platform that incubates, markets, and distributes the world's
fresh, fashionable, and future brands, which we refer to as "3F
brands," to young people in China and across Asia.
The Company's mission is to be the dream factory of lifestyle
brands for young people. The Company's platform offers an
integrated solution to develop, market, and distribute new and
inspiring branded products, thereby reshaping the lifestyle
shopping and consumer culture in China. Onion Global Limited
has been listed on New York Stock Exchange since May 2021.
For more information, please
visit: http://ir.msyc.com/.
Investor Relations Contact
In China:
Onion Global Ltd.
Investor Relations
E-mail: ir@msyc.cc
Christensen
Mr. Eric Yuan
E-mail: eyuan@christensenir.com
Tel: +86-10-5900-1548
In the United States:
Christensen
Ms. Linda Bergkamp
E-mail: lbergkamp@christensenir.com
Tel: +1-480-614-3004
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SOURCE Onion Global Limited
