Professional Women's Hockey League and Rogers Announce Strategic Partnership
29 Dicembre 2023 - 9:09PM
The Professional Women’s Hockey League and Rogers
Communications announced today a new multi-year agreement ahead of
the inaugural season opener on January 1, 2024. Rogers will become
the official telecommunications partner of the PWHL in Canada. The
partnership builds on Rogers deep commitment to hockey and to
growing the game across Canada.
“Rogers has become synonymous with hockey in Canada through its
partnership with the NHL, bringing professional hockey to fans from
coast-to-coast through its media properties, team investments, and
league sponsorships,” said Stan Kasten, a PWHL Advisory Board
member. “This exciting partnership with the PWHL is yet another
extension of Rogers’ commitment to growing the game and bringing
Canadians the best professional hockey experiences.”
Through the partnership, Rogers will support the growth of
women’s hockey in Canada by bringing fans closer to the action with
live games, behind-the-scenes content, unique fan experiences, and
inspirational opportunities for girls in minor hockey to connect
with their hockey heroes.
“We’re proud to support the PWHL and to help grow women’s hockey
across the country,” said Tony Staffieri, CEO, Rogers
Communications. “We look forward to working alongside the league to
celebrate its historic moments, excite and reward fans, and empower
the next generation of young players.”
Rogers also announced a partnership with PWHL Montreal to create
once-in-a-lifetime experiences for girls in local minor hockey
programs. As part of this agreement, Rogers will be featured
prominently on the team’s helmets and through in-arena signage and
promotions.
“Embracing equity on and off the ice is very important. If you
can see it, you can be it, and to be a role model for the next
generation is something I truly value,” said Marie
Philip-Poulin, PWHL Montreal forward and three-time Olympic gold
medalist. “Working with Rogers over the years, I have witnessed
first-hand how they work to create opportunities for youth in
sport, and I am so excited to build on that work with them and the
PWHL.”
Rogers will create custom content with the PWHL to engage fans,
including Faceoff presented by Rogers, an exclusive,
behind-the-scenes social series that goes deeper into the lives of
the league’s top players. Rogers will also bring girls playing
minor hockey closer to the action by sponsoring a closed practice
in each Canadian market, helping youth athletes experience
firsthand how pros train and prepare. Fans can watch the first game
of the PWHL season, New York vs. Toronto on Monday, Jan. 1 at 12:30
p.m. ET / 9:30 a.m. PT on Sportsnet ONE and live streaming on
Sportsnet+.
About Rogers Communications Inc.
Rogers is Canada’s leading wireless, cable and media company
that provides connectivity and entertainment to Canadian consumers
and businesses across the country. Rogers shares are publicly
traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on
the New York Stock Exchange (NYSE: RCI). For more information,
please visit: rogers.com or investors.rogers.com.
About the Professional Women’s Hockey League
(PWHL)
The Professional Women’s Hockey League (PWHL), is a professional
ice hockey league in North America comprised of six teams in
Boston, Minnesota, Montreal, New York, Ottawa, and Toronto, each
with rosters featuring the best women’s hockey players in the
world. Visit thepwhl.com to purchase tickets and merchandise, and
subscribe to the PWHL e-newsletter to receive the latest league
updates. Follow the league on all social media platforms
@thepwhlofficial plus all six team accounts @pwhl_boston,
@pwhl_minnesota, @pwhl_montreal, @pwhl_newyork, @pwhl_ottawa, and
@pwhl_toronto.
Media Contacts:
PWHL - Paul Krotz, 647-505-8010, paul.krotz@thepwhl.com
Rogers Communications - Jason Jackson, 416-602-4033,
jason.jackson1@rci.rogers.com
Grafico Azioni Rogers Communications (NYSE:RCI)
Storico
Da Apr 2024 a Mag 2024
Grafico Azioni Rogers Communications (NYSE:RCI)
Storico
Da Mag 2023 a Mag 2024