Rogers inks blockbuster deals with NBCUniversal and Warner Bros. Discovery
10 Giugno 2024 - 4:00PM
Rogers Communications today announced blockbuster multi-year deals
with NBCUniversal and Warner Bros. Discovery to bring the most
watched lifestyle and entertainment content to Canadians on their
platform of choice.
“Rogers invests to bring Canadians the most coveted
sports and entertainment,” said Colette Watson, President, Rogers
Sports & Media. “We’re evolving our business to reflect where
consumers are going, bringing the best mix of U.S. and Canadian
content to audiences in the way they want to watch it. This
investment also advances our position as a strong Canadian
broadcaster that can compete with foreign streamers.”
Starting September 2024, the company is launching
NBCUniversal’s Bravo channel in Canada and will become the
English-language television content rights holder in Canada,
featuring the best of unscripted programming, which will
include new seasons of Bravo’s hit franchise series.
Starting January 2025, Rogers will be the home of
Warner Bros. Discovery’s suite of English-language U.S.
lifestyle and factual brands, including HGTV, The Food
Network, and much more.
Rogers will work with Canadian distribution partners to make the
content widely available, so viewers can continue to watch the
programs they have come to know and love. The content will also be
available on Citytv+, complementing the award-winning lineup of
programming from Citytv, OMNI, FX, and FXX.
“We’re already home to Canada’s #1 sports network, and these
partnerships solidify our leadership in entertainment with a
diverse media portfolio of TV’s most iconic brands,” added
Watson.
The company’s investment in leading entertainment brands and
content follows Rogers recent announcement with Comcast to
bring the latest award-winning Xfinity products and technology to
Canadians across the country. Its entertainment platform integrates
live sports, entertainment and news, on-demand, and
streaming apps into one, simple viewing experience so customers
spend more time watching and less time searching with the
award-winning voice remote and integrated interface.
With the new U.S. licensing deals, Rogers will increase its
investment in original Canadian content and collaborate with
Canadian independent producers. Over the last 10 years, Rogers has
invested $6.9 billion in Canadian content, part of its commitment
to bring Canadians the best content.
About Rogers
Rogers is Canada’s leading wireless, cable and
media company that provides connectivity and entertainment to
Canadian consumers and businesses across the country. Rogers shares
are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and
RCI.B) and on the New York Stock Exchange (NYSE: RCI). For more
information, please visit rogers.com.
For more
information:media@rci.rogers.com1-844-226-1338
Grafico Azioni Rogers Communications (NYSE:RCI)
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Da Ott 2024 a Nov 2024
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