Sweetgreen Strengthens Leadership Team with Two New Hires
21 Agosto 2023 - 3:00PM
Business Wire
Chad Brauze joins as Head of Culinary and
Michael Kotick as VP, Head of Marketing
Sweetgreen, the mission-driven restaurant brand serving healthy
food at scale, today announced the hiring of Chad Brauze, Head of
Culinary, and Michael Kotick, VP, Head of Marketing, to join the
Sweetgreen team.
"We are thrilled to have these two industry leaders join our
team at such an exciting time for the company,” said Sweetgreen
Co-Founder and Chief Executive Officer, Jonathan Neman. “Over the
past several months, we have introduced heartier menu options and
launched our loyalty program, building on our industry-leading
digital app. Their deep experience in menu innovation and
marketing, combined with their passion for scaling businesses and
pushing boundaries, will help us further our mission of connecting
people to real food.”
Chad Brauze brings extensive menu innovation experience
from quick service to fast casual and fine dining restaurants. In
his role, Chad will be responsible for overseeing the Sweetgreen
menu development and the innovation roadmap, and will report to
Nicolas Jammet, Co-Founder and Chief Concept Officer.
Chad joins Sweetgreen from Burger King where he was the Senior
Director of Culinary Innovation and Sustainability, overseeing the
core menu and limited time only food program. Prior to that, he was
the Director of Culinary and Menu Development at Chipotle Mexican
Grill. His work included the testing and successful launches of
Queso Blanco, Carne Asada and Brisket. Chad has trained in renowned
kitchens around the world including at El Bulli, Per Se and Daniel.
He holds a degree from the Culinary Institute of America.
Michael Kotick adds award-winning marketing, innovation,
and communications experience to the team from his time working
with fast casual and CPG food brands. In his role, Michael will be
responsible for overseeing Sweetgreen’s marketing and menu
strategy, and will report to Nathaniel Ru, Co-Founder and Chief
Brand Officer.
Prior to joining Sweetgreen, Michael served as Chipotle’s Senior
Director of Marketing. He was responsible for driving Chipotle’s
purpose-driven marketing through national campaigns, brand and
sustainability actions, menu and product innovation, digital
marketing, loyalty program growth, and in-restaurant experience.
During his tenure, Michael also led the marketing strategy for
Chipotle’s brand growth in Canada and Western Europe.
Additionally, Michael spent eight years at Nestlé where he
served in various marketing leadership positions, including
marketing director, general manager, Member of Nestlé’s global
marketing leadership team, and global head of digital and social
media of PetCare.
Michael has been recognized as one of Business Insider’s 25
Rising Stars in Brand Marketing, and has earned a Master's in
Global Management from Thunderbird School of Global Management, an
MBA in Marketing and Finance from Michigan State University, and a
BA in Economics from Michigan State University.
About Sweetgreen:
Sweetgreen (NYSE: SG) passionately believes that real food
should be convenient and accessible to everyone. Every day their
team members create delicious seasonal meals from fresh ingredients
and produce that prioritizes organic, regenerative, and local
sourcing. Sweetgreen strongly believes in harnessing the power of
technology to enhance the customer experience to meet their
customers where they are. Sweetgreen’s strong food ethos and
investment in local communities have enabled them to grow into a
national brand with a mission to build healthier communities by
connecting people to real food. To learn more about Sweetgreen and
its menu, visit www.Sweetgreen.com. Follow Sweetgreen on Instagram,
Facebook and Twitter @Sweetgreen.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230821065501/en/
Press Contact: Jenny Seltzer, Sweetgreen
press@sweetgreen.com
Investor Relations Contact: Rebecca Nounou, Sweetgreen
ir@sweetgreen.com
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