Sweetgreen Launches “New Year, Full You” Campaign With a New Protein Plate and Personalized Free Rewards for a Fresh Start to the New Year
04 Gennaio 2024 - 12:00PM
Business Wire
- Customers can fill up on the new BBQ Salmon protein plate, a
hearty entrée featuring delicious, bold flavors and 33 grams of
protein.
- Sweetgreen recently expanded its menu with protein plates — a
new collection of options to satisfy even the non-salad eaters,
adding heartier proteins and double servings of grains.
- All month long, fans can rack up special rewards on
Sweetgreen’s free loyalty program, Sweetpass, and upgrade to
Sweetpass+ to earn even more rewards. Loyalty Program members will
have the chance to win $1,000 in Sweetgreen credit*
Today, Sweetgreen (NYSE: SG), the mission-driven restaurant
brand serving healthy food at scale, announced the launch of its
“New Year, Full You” campaign to celebrate filling up on delicious
food that rewards you. The campaign, which includes a remix of a
new menu favorite, offers customers even more ways to kick off the
new year with food that makes you feel good.
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Customers can fill up on the new BBQ
Salmon protein plate, a hearty entrée featuring delicious, bold
flavors and 33 grams of protein. (Graphic: Business Wire)
Fueling Wellness Routines with High Protein
Consumer interest in protein-forward foods continues to soar,
with recent reports citing online searches for the phrase “high
protein” reaching a five-year high.** As a brand that challenges
the fast food industry with ingredients that are equally as fresh
and delicious as they are filling, Sweetgreen is bringing customers
even more ways to fuel healthy lifestyles with high protein
options.
Starting today, Sweetgreen is adding the BBQ Salmon
protein plate to its newly launched protein plates category.
Customers can order the new BBQ Salmon protein plate, a craveable
meal built around Sweetgreen’s fan-favorite salmon roasted in olive
oil, featuring 33 grams of protein. Served alongside a hearty
double scoop of wild rice, hot roasted sweet potatoes, and daily
housemade veg slaw, the new protein plate is topped with
Sweetgreen’s exclusive honey BBQ sauce. Sweetgreen’s BBQ sauce is
made in collaboration with two-time World Barbeque Champion Chef
Charlie McKenna of Lillie’s Q. Available only at Sweetgreen
restaurants, the better-for-you sweet and smoky BBQ sauce is
naturally sweetened using clean label ingredients like honey and
date syrup, and is free of refined sugars, artificial stabilizers
or preservatives.
The new plate joins a trio of chef-crafted protein plates that
have quickly become the fastest-growing category on Sweetgreen’s
menu since debuting in October. Customers can order the BBQ Salmon
plate exclusively via the Sweetgreen app and website for a limited
time only, in addition to the core menu of protein plates including
the Miso Glazed Salmon, Southwest Chicken Fajita and Hot Honey
Chicken. All proteins, cooked veggies, and grains are roasted in
Extra Virgin Olive Oil (“EVOO”), following the brand’s recent
announcement of transitioning to EVOO and exploring avocado oil in
its recipes as the company continues to innovate its menu.
"We're listening to our customers' requests for craveable meals
that fill you up and make you feel good,” said Chad Brauze, Head of
Culinary at Sweetgreen. "Our new BBQ Salmon pairs together two
iconic Sweetgreen flavors, our housemade tamari miso-maple glaze
from our new salmon plate and the tangy, sweet and smoky BBQ sauce
our customers love. It’s a great plate and I can’t wait for our
guests to try it!”
Keeping Track of Delicious Choices
Now, Sweetgreen is making it easier than ever to reach New Year
nutrition goals and keep track of protein, with features in the
Sweetgreen digital experience available on both the app and
website:
- To find Sweetgreen's favorite entrées across salads, warm
bowls, and protein plates with over 32 grams of protein, meals will
be tagged as “High Protein”
- For a boost in protein, customers can double-tap on their
protein of choice in the app for an extra serving added to the meal
(that’s over 60 grams of protein)
- To encourage healthy habits and hit nutrition goals, customers
can track their macros by adding their meals to the Apple Health
Kit after they order
Introducing Fresh Rewards and Win Sweetgreen for Fuel All
Year Long
The fresh start to the new year doesn’t stop with protein plates
— Sweetgreen is also helping customers unlock delicious rewards to
keep up the momentum of building healthy habits. Members of
Sweetgreen’s loyalty program (Sweetpass or Sweetpass+) that opt in
to their personalized challenge by January 31 will receive a chance
to win a $1,000 SG gift card.*
- Sweetpass is Sweetgreen’s free loyalty program that
offers customers the ability to earn rewards by opting in to
personalized rewards as well as access to new menu items and
limited edition merch drops that will be exclusively available to
Sweetpass members.
- Sweetpass+ is a $10 monthly membership that rewards
loyalists with $3 off daily Sweetgreen orders, access to exclusive
priority Sweetgreen support, and exclusive Sweetgreen
experiences.
*T&Cs: NO PURCHASE NECESSARY TO ENTER. Entries
accepted 1/8/24 - 1/31/24. Open only to U.S. residents (excluding
RI) 18+. Odds depend on # of eligible entries received. One $1,000
gift card winner. Subject to complete rules at bit.ly/sgterms.
**SOURCE: THE FOOD INSTITUTE
About Sweetgreen: Sweetgreen (NYSE: SG) passionately
believes that real food should be convenient and accessible to
everyone. Every day their team members create delicious seasonal
meals from fresh ingredients and produce that prioritizes organic,
regenerative, and local sourcing. Sweetgreen strongly believes in
harnessing the power of technology to enhance the customer
experience to meet their customers where they are. Sweetgreen’s
strong food ethos and investment in local communities have enabled
them to grow into a national brand with a mission to build
healthier communities by connecting people to real food. To learn
more about Sweetgreen and its menu, visit www.Sweetgreen.com.
Follow Sweetgreen on Instagram, Facebook and Twitter
@Sweetgreen.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240104765326/en/
Sweetgreen Contact, Media: Jenny Seltzer
press@sweetgreen.com
Sweetgreen Contact, Investor Relations: Rebecca Nounou
ir@sweetgreen.com
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