U.S. Bank Expands Alliance Strategy, Announces Edwards Jones Partnership
21 Agosto 2024 - 3:00PM
Business Wire
Edward Jones clients will have access to
checking, credit card products powered by U.S. Bank
U.S. Bank has entered into a strategic partnership to serve
Edward Jones’ clients banking needs with leading U.S. Bank deposit
and credit card solutions. Through the alliance, Edward Jones
financial advisors will have the unique opportunity and tools to
introduce co-branded U.S. Bank deposit and credit card products to
the firm’s U.S. clients beginning in late 2025.
The launch will include expanded banking products powered by
U.S. Bank that will be made available to Edward Jones U.S. clients
through the firm’s more than 19,000 financial advisors, serving 8
million clients with $2 trillion client assets under care across
North America.
“U.S. Bank and Edward Jones share a mission to improve the
financial lives of our clients. Working together, we look forward
to helping more clients achieve their financial goals with simple
and easy to use banking solutions,” said Arijit Roy, head of
consumer and business banking products at U.S. Bank.
U.S. Bank has had an Edward Jones card-issuing relationship
through its Elan division since 2012. This expanded alliance will
feature new co-branded Edward Jones and U.S. Bank credit card
products with enhanced rewards for consumer and small business
clients.
This is the latest step in the U.S. Bank alliance strategy to
extend the company’s geographic reach and serve more clients. In
2020, U.S. Bank entered into an alliance with State Farm to assume
the insurance provider’s deposit and credit card account products.
The relationship now includes business banking, deposit and credit
card products available through State Farm’s 19,400 agents located
across 48 states.
Alliances are one way U.S. Bank has continued to focus on
meeting consumers where they are and offering a simplified
experience around core deposit products. Other recent examples
include the launch of Bank Smartly Checking and Smart Rewards, new
capabilities to make it faster and easier than ever before to
switch your paycheck direct deposit when opening a new account and
the ability for clients and non-clients to open certificates of
deposit (CDs) in all 50 states. U.S. Bank also recently launched a
partnership with Greenlight to provide complimentary access to the
Greenlight debit card and money app for families with kids and
teens.
About U.S. Bank
U.S. Bancorp, with more than 70,000 employees and $680 billion
in assets as of June 30, 2024, is the parent company of U.S. Bank
National Association. Headquartered in Minneapolis, the company
serves millions of customers locally, nationally and globally
through a diversified mix of businesses including consumer banking,
business banking, commercial banking, institutional banking,
payments and wealth management. U.S. Bancorp has been recognized
for its approach to digital innovation, community partnerships and
customer service, including being named one of the 2024 World’s
Most Ethical Companies and Fortune’s most admired superregional
bank. Learn more at usbank.com/about.
Disclosures: Deposit products are offered by U.S. Bank National
Association. Member FDIC. The creditor and issuer of this card is
U.S. Bank National Association, pursuant to a license from Visa
U.S.A. Inc., and the card is available to United States residents
only.
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version on businesswire.com: https://www.businesswire.com/news/home/20240821260441/en/
Tessa Bajema, U.S. Bank Public Affairs & Communications
tessa.bajema@usbank.com| 415.774.2394
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