Decorify, a pilot solution, helps
customers easily design and shop for their homes
BOSTON, July 25,
2023 /PRNewswire/ -- Wayfair Inc. (NYSE:W), one
of the world's largest destinations for the home, announces
Decorify, a new way for shoppers to reimagine their spaces and home
in on their style preferences using generative AI. In this pilot
application, Decorify uses a generative AI model that creates
shoppable, photorealistic images to enable consumers to envision
their own homes in new styles by simply uploading a picture of
their space.
Decorify uses a generative AI model that
creates shoppable, photorealistic images
To view a demo of Decorify, click here.
"Anything we develop or deploy for our customers, including
GenAI, must support our mission to help everyone, anywhere create
their feeling of home," said Wayfair Chief Technology Officer
Fiona Tan. "Viewing generative AI
through this pragmatic lens enables us to prioritize where and when
we deploy development resources and ensure applications like
Decorify delight our customers."
Customers are invited to upload an image of their own space and
prompt the system to reimagine it in a different style. Whether it
be bohemian, mid-century modern, industrial, or more, Decorify
presents images of the customer's own room redesigned to reflect
the requested look and feel. Customers can browse various room
designs and products and make purchases from Wayfair directly from
the application.
Shoppers who use Decorify can:
- Upload unlimited photos and delete them at any time
- Shop across a wide selection of the Wayfair catalog directly
from their reimagined virtual room
- Use on mobile or desktop via browser
"Leveraging generative AI technologies, Decorify creates a
discovery experience that provides endless inspiration and powers
the home personalization journey," said Shrenik Sadalgi, director
of research and development at Wayfair. "Decorify is the latest
example from Wayfair Next of how we use visual inspiration, such as
3D, Spatial Computing and now Generative AI, to create unique,
novel and functional customer experiences."
Decorify is available at www.wayfairnext.com/Decorify.
About Wayfair
Wayfair is the destination for all things home: helping
everyone, anywhere create their feeling of home. From expert
customer service to the development of tools that make the shopping
process easier, to carrying one of the widest and deepest
selections of items for every space, style, and budget, Wayfair
gives everyone the power to create spaces that are just right for
them.
The Wayfair family of brands includes:
- Wayfair: Everything home – for a space that's all
you.
- Joss & Main: The ultimate style edit for home.
- AllModern: All of modern, made simple.
- Birch Lane: A fresh take on the classics.
- Perigold: An undiscovered world of luxury design.
- Wayfair Professional: Just right for Pros.
Wayfair generated $12 billion in
net revenue for the twelve months ended March 31, 2023, and is headquartered in
Boston, Massachusetts with global
operations.
Wayfair Media Relations Contact:
Kelby Troutman
PR@Wayfair.com
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SOURCE Wayfair, LLC