Whirlpool Corporation's Swash®
Laundry Detergent unveils bold new look
TORONTO, Feb. 1, 2024
/CNW/ - Whirlpool Corporation's first liquid laundry detergent,
Swash, is flipping the detergent world on its cap and
putting a spin on laundry routines with a new bold brand look and
feel.
Swash® laundry detergent promises to care for, not
just clean, your clothes. While Swash® laundry detergent
is still the same trusted and simple to use formula, consumers will
see an updated look and feel that you have to squeeze to
believe.
"We're excited to introduce a brand new look and feel for the
Swash brand, as well as a re-engineered cap – the Auto Stop Top,"
says Dipin Puri, Senior Category
Manager, CPG & Gladiator at Whirlpool. "While the
Swash® detergent formula and our signature clean aren't
going anywhere, our new Swash branding is a little more
straightforward, with an updated look and scent names to match the
simple clean it gives your laundry."
With its Auto-Stop Top that takes the guesswork out of
measuring, and the 8x concentrated formula that gets you the clean
you want for less, Swash® detergent disrupts the way you
do laundry, so you can focus on squeezing a little more out of
life.
The #1 brand recommended by Whirlpool, Maytag, and Amana
brands*, one bottle of Swash® laundry detergent
fits in the palm of your hand and washes up to 80 regular loads of
laundry. It also comes in two scents: Smells Like Nothing, and
Smells Like Clean Laundry and is compatible with HE and non-HE
washing machines.
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*Swash and the other
mentioned brands are all owned and distributed by Whirlpool
Corporation
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Additional Product
Information:
With more than 100 years of laundry experience, Whirlpool is an
expert in the art and science of cleaning. Swash®
laundry detergent allows users to do more, using less.
- Auto-Stop Top: This cap takes the guesswork out of
measuring and dispenses the right amount of detergent for you.
- Ultra-Concentrated: This ultra-concentrated detergent
washes up to 80 regular loads per bottle. It's 8x concentrated so
you need less than regular detergent and can be used in all
machines.
- Scents: With a fragrance and unscented option, your
clothes will smell fresh and clean.
- Smells Like Clean Laundry: Infuse your laundry with the scent
of fresh linen that smells, well, clean.
- Smells Like Nothing: Knock your laundry scentless with a
fragrance and dye-free formula.
The newly rebranded Swash® laundry detergent is now
available online, with an MSRP of $20.99. To learn more visit
https://www.swashcanada.ca/.
About Whirlpool
Corporation
Whirlpool Corporation (NYSE: WHR) is committed to being the best
global kitchen and laundry company, in constant pursuit of
improving life at home. In an increasingly digital world, the
company is driving purposeful innovation to meet the evolving needs
of consumers through its iconic brand portfolio, including
Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana,
Bauknecht, JennAir, Indesit and Yummly. SOURCE Whirlpool
Canada LP
SOURCE Whirlpool Canada LP