Wunderman Ramps up New York Presence, Hires NBA Marketing Exec Jamie Gallo
24 Luglio 2014 - 7:51PM
Business Wire
Twenty–year marketing veteran Jamie Gallo has joined Wunderman
as president of the New York office, responsible for delivering the
full spectrum of Wunderman’s brand experience, customer engagement,
data and analytics, and World Health offerings to clients and
prospects. He’ll report to Kass Sells, president, Wunderman North
America.
“Jamie is a passionate advocate of creativity and a big believer
in the power of a strong, unified team,” said Sells. “Thanks to
time spent on both the agency and client sides of the business, he
understands how technology continues to transform our industry, and
how personalized, one-to-one marketing can be used to drive
business results for brands.”
Gallo brings his considerable experience to helping Wunderman
clients like Best Buy, Citibank, Coca-Cola, Land Rover, Marriott
and United Airlines go to market and grow their brands’ value.
Among his first priorities will be to identify additional top-tier
creative talent to work alongside Wunderman global creative
director, Lincoln Bjorkman.
Gallo comes from the National Basketball Association, where he
served as EVP, global marketing. During his tenure at the NBA, he
led successful social media initiatives, rebranded the WNBA, and
increased online sales of tickets and branded merchandise. Prior to
the NBA, Gallo served as president of TBWAChiatDay in New York,
where he led engagements for clients including Accenture, GSK,
Nissan, Pepsi, Absolut and several other leading brands. He’s been
a member of many award-winning teams; garnering several Cannes
Lions and Effies during his career.
"I was drawn to Wunderman’s competitive advantage in the market.
Modern marketing requires a keen understanding of and ability to
connect data, technology and creativity to reach consumers," said
Gallo. "Wunderman is one of the very few agencies that understands
how important that is to clients today."
About Wunderman
Consistently ranked among the world’s top digital, CRM and
mobile agencies, Wunderman delivers deeply connected brand
experiences, consumer engagements, data and insights, and health
care marketing solutions that build brands and businesses. Founded
by Lester Wunderman in 1958, the agency has 175 offices in 60
countries. Clients include Best Buy, Citibank, Coca-Cola, Ford,
Microsoft, Novartis, Pfizer, Telefónica, Shell, United Health Group
among others. Wunderman is part of WPP (NASDAQ:WPPGY) and Young
& Rubicam Group. Learn more @wunderman and
www.wunderman.com.
WundermanAndrew Sexton, 212-941-3726
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