WASHINGTON, April 14, 2016 /PRNewswire-USNewswire/ --
Inspired by the diverse sights and sounds of national parks, the
National Park Service and the National Park Foundation are proud to
release a new series of public service announcements that express
the number 100 using park images and sounds to serenade the
National Park Service on the occasion of its 100th
birthday. Building on the momentum of the Find Your Park/Encuentra
Tu Parque movement on the eve of National Park Week (April 16 – 24), these creative pieces take a
fresh look at the concept of "Find Your Park" using sound and
design elements from some of America's more than 400 national
parks.
From a whistling ranger to a hooting owl, the :30 and :15 second
television spots embrace a variety of sounds found in national
parks, edited together to create a celebratory "happy birthday"
song. The spots will air as public service announcements beginning
in April.
The print versions create a visual "1-0-0" with objects found
within national parks including images of natural, historical, and
cultural treasures. One design features the Statue of Liberty
as a "1," joined with a light bulb and a turtle as "0's," thus
celebrating the big "100." These designs will be seen as print,
digital banners, and other placements including bus shelters and
billboards in cities across the country. Images can be downloaded
at http://prks.org/1qUz1Iq.
Other found sounds and design elements include:
- A tent zipper being opened
- A bee buzzing
- A fly fishing line being cast
- Old Faithful as a 1 and a cannon wheel and formation at
Arches National Park as 0's
"These fun and clever PSAs showcase a wide range of national
park experiences," said National Park Service Director Jonathan B. Jarvis, "They invite everyone to
join in the centennial party and celebrate these incredible
places."
"Featuring a variety of sights and sounds from America's
national parks, the new song and print creative will catch people's
eyes and broaden their minds about what a park can be," said
Will Shafroth, president of the
National Park Foundation, the official charity of America's
national parks. "These fun tributes to the National Park Service
Centennial will inspire people to discover how our treasured
national parks are vital and relevant to their lives and why they
need our support."
"To wish the National Park Service a happy
100th birthday, we used the parks themselves to
deliver the message," said Sean
Crane, Group Creative Director of GREY. "From amazing
wildlife, to rangers, to train whistles and even mechanical floor
polishers, everyone and everything was in on the
action."
The new creative, designed by Grey NY, demonstrates the
countless ways to #FindYourPark. Launched in March 2015, Find Your Park/Encuentra Tu Parque
inspires people from all backgrounds to connect with, celebrate,
and support America's national parks and community-based programs.
#FindYourPark invites people to discover and share their own unique
connections to our nation's natural landscapes, vibrant culture,
and rich history.
Some of the most admired companies in the world are supporting
the National Park Foundation's efforts for Find Your Park,
including American Express, Budweiser, Subaru, REI, Humana, and
Disney. Additional partners include Coleman and Coca-Cola.
A calendar of events taking place across the country to
celebrate the National Park Service Centennial can be found at
www.FindYourPark.com/find.
ABOUT THE NATIONAL PARK SERVICE
More than 20,000
National Park Service employees care for America's 411 national
parks and work with communities across the nation to help preserve
local history and create close-to-home recreational
opportunities.
ABOUT THE NATIONAL PARK FOUNDATION
The National Park Foundation is the official charity of America's
national parks and nonprofit partner to the National Park
Service. Chartered by Congress in 1967, the National Park
Foundation raises private funds to help PROTECT more than 84
million acres of national parks through critical conservation and
preservation efforts, CONNECT all Americans with their incomparable
natural landscapes, vibrant culture and rich history, and INSPIRE
the next generation of park stewards. In 2016, commemorating
the National Park Service's 100th anniversary, the Foundation
launched The Centennial Campaign for America's National Parks, a
$350 million comprehensive
fundraising campaign to strengthen and enhance the future of these
national treasures for the next hundred years.
ABOUT GREY NY
Grey New
York is the flagship headquarters of Grey, the advertising
network of Grey Group, which is led by James R. Heekin III, Chairman and CEO.
Grey Group ranks among the largest global communications
companies. Its parent company is WPP (NASDAQ : WPPGY).
Under the banner of "Grey Famously Effective Since 1917," the
agency serves a blue-chip roster of many of the world's best known
companies: Procter & Gamble, GlaxoSmithKline, Diageo,
Kellogg's, Pfizer, Canon, 3M, NFL, Boehringer Ingelheim, Marriott
Hotels & Resorts, Nestlé, Papa John's and T.J. Maxx.
CONTACT:
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|
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Alanna
Sobel
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Beth Stern
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Jenna
Newmark
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National Park
Foundation
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National Park
Service
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GREY
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(202) 796-2538
office
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(202) 219-8933
office
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(212) 546-1716
office
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asobel@nationalparks.org
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beth_stern@nps.gov
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jenna.newmark@grey.com
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SOURCE National Park Foundation