Former U.S. Rep. Carolyn Maloney introduces new "SHOUT FOR
EQUALITY" campaign to transform shouts into signers
and make equality a constitutional right for women and
LGBTQ+ persons.
NEW
YORK, March 6, 2024 /PRNewswire/ -- Today,
former U.S. Rep. Carolyn Maloney,
along with Equal Rights Amendment advocates across the country,
launched a new "SHOUT FOR EQUALITY" campaign to harness the
discontent of women, in all their diversity, and everyone across
the nation who supports enshrining the Equal Rights Amendment (ERA)
into the U.S. Constitution.
The campaign's first-of-its-kind text line will transform the
people's shouts into signatures in support of the ERA petition
drive urging the U.S. Congress to pass a joint resolution
affirming that the Equal Rights Amendment is valid to all intents
and purposes as part of the Constitution, having been ratified by
legislatures of three-fourths of the States.
The ERA Coalition and its 300-plus partner organizations, along
with thousands of individuals, are participating in the ERA
petition drive Sign4ERA.org. "SHOUT FOR EQUALITY" leverages the use
of QR codes and social media, alongside traditional pen and paper
to make sure that every voice of support is heard by Members of
Congress.
Fully 80% of people in the United
States believe that women are guaranteed equal rights to men
under the Constitution. Despite 100 years of advocates marching,
protesting, rallying, and securing the necessary 38 states having
ratified the ERA, it still has not been added to the
Constitution.
"We are fighting for the Equal Rights Amendment to be recognized
in the Constitution to guarantee equality for all people. We need
to stop the bulldozing of our rights as happened in the
Dobbs decision ending universal access to abortion and now
stopping IVF," said former Congresswoman Carolyn B. Maloney of New York, and the Chair of the ERA Coalition.
"The Dobbs decision was a wakeup call if they can take back
women's right there, they can take them back everywhere. An Equal
Rights Amendment puts women's equal rights where they can't be
touched – in the Constitution."
The Equal Rights Amendment would add these words to our
Constitution: "Equality of rights under the law shall not be
denied or abridged by the United
States or by any State on account of sex." A second
section reads: "The Congress shall have the power to enforce,
by appropriate legislation, the provisions of this article," and it
would give Congress the power to fully implement the ERA.
Publication of the ERA would enshrine equal rights as a core
value in the U.S. Constitution, finally providing an explicit
guarantee of protection against discrimination on the basis of
sex.
To "SHOUT FOR EQUALITY," simply follow these three steps:
- Scan the campaign QR code included or text ERA to
1-855-681-3538
- The chat bot will prompt you to input your name and zip code,
and shout via an audio message.
- The app will create your signature badge with your signature
that can be shared on social media.
The "SHOUT FOR EQUALITY" campaign is now live, and we are asking
everyone to support equality and fight against sex discrimination
to use their strong voices and join in with Representative Maloney,
the ERA Coalition, activists, and supporters across the nation to
come together in support of the ERA.
"After decades of inaction and now in a contentious political
atmosphere, formalizing the equal rights of women and LBGTQ +
persons in the Constitution is critical to ensuring a fair and
democratic society for years to come," said Zakiya Thomas, President and CEO of the ERA
Coalition. "Inequality based on sex should not be the status quo.
We are calling on supporters of constitutional sex equality to
shout and be counted. We must act now," Thomas continued.
History of the ERA
The ERA was first proposed and introduced in Congress in 1923.
It was overwhelmingly passed by Congress in 1972 and sent to the
states for ratification. In 2020, Virginia became the 38th- and last necessary-
state to ratify the ERA. However, despite fulfilling all
requirements it has yet to be published as the 28th Amendment to
the Constitution.
As advocates of the Equal Rights Amendment seek to fulfill this
fight more than 100 years later, #ShoutForEquality is looking to
additional technologies to ignite support and mobilize
advocates.
The "SHOUT FOR EQUALITY" tool was developed by award-winning
creative agency Ogilvy in support of the publication of the
ERA.
For more information, you can visit ShoutForEquality.com,
https://eracoalition.org, and https://www.sign4era.org
About Ogilvy
Ogilvy inspires brands and people to impact the world. We have
been creating iconic, culture-changing, value-driving ideas
for clients since David Ogilvy
founded the company in 1948. We continue building on that rich
legacy through our borderless creativity—operating, innovating, and
creating at the intersection of talent and capabilities. Our
experts in Advertising, Experience, Public Relations, Health, and
Consulting work fluidly across more than 120 offices in over
80 countries to bring forth world-class creative solutions for
our clients. Ogilvy is a WPP company (NYSE: WPP). For more
information, visit Ogilvy.com, and follow us
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and Facebook.
Media Contacts:
Kappie
Kopp / kappie.kopp@ogilvy.com
Andrea Romero /
andrea.romero@ogilvy.com
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SOURCE Ogilvy