NEW
YORK, July 11, 2024 /PRNewswire/ -- VTEX (NYSE:
VTEX), the composable and complete digital commerce platform, has
been selected by H Mart, the largest Asian-American supermarket
chain in the U.S. with over 90 locations across North America, to power its ecommerce
operations alongside global creative agency VML, a leading commerce
systems integrator and implementation partner. This partnership
marks a significant milestone for H Mart in its digital
transformation by moving to a modern, SaaS commerce platform.
H Mart has successfully migrated from a legacy commerce platform
to VTEX, launching two new online stores. H Mart consolidated their
previously separate systems for dry and fresh goods into a unified
commerce experience with VTEX. The new platform migration,
completed in just seven months, allows customers to order both
shelf stable and fresh products in the same cart, while also
leveraging store inventory to provide real-time availability
information and facilitate efficient picking and packing.
"We are incredibly proud to welcome H Mart to the VTEX family as
our first major grocer in the U.S.," said Mariano Gomide de Faria, VTEX's founder and
co-CEO. "This collaboration underscores our commitment to providing
a modern and scalable digital commerce platform that caters to our
clients' unique needs. By leveraging VTEX's platform, H Mart can
deliver an enhanced shopping experience to its diverse customer
base."
VML, a leading commerce systems integrator and implementation
partner, spearheaded the migration. Chris D'Alessandro, VML's
Executive Director, emphasized the strategic importance of this
project: "Working with H Mart and VTEX on this initiative has been
a remarkable journey. The speed to market at which we were able to
transition and modernize H Mart's ecommerce operations has enabled
a seamless online shopping experience for its customers."
Key features of H Mart's new ecommerce platform include use of
VTEX's pick and pack app in the company's stores to enable seamless
in-store picking of products for online orders. By using VTEX's
franchise account and trade policies functionality, H Mart has
precise control over product visibility based on the customer's
location, who only see products available locally. The platform
also integrates with H Mart's SAP ERP for category inventory and
pricing, tax automation, and payment processing.
"Our team really prioritized a quick go-to-market time to get
our new online stores up and running, and VTEX and VML made it
happen," said Vince Colatriano,
Executive Vice President at H Mart. "They've been instrumental in
our digital growth journey, helping us deliver the best online
shopping experience to our diverse set of customers. We are excited
about the future and the opportunities this new platform will bring
to our customers."
With VTEX's composable and complete digital commerce platform, H
Mart is poised to revolutionize its ecommerce operations and
deliver a superior shopping experience to its customers. This
partnership represents a critical step in H Mart's strategy to
embrace digital innovation and enhance its market presence in the
U.S.
To learn more about VTEX and how it supports brands like H Mart,
please visit vtex.com.
About VTEX
VTEX (NYSE: VTEX) is the composable and
complete commerce platform that delivers more efficiency and less
maintenance to organizations seeking to make smarter IT investments
and modernize their tech stack. Through our pragmatic composability
approach, we empower brands, distributors, and retailers with
unparalleled flexibility and comprehensive solutions, enabling them
to invest solely in what provides a clear business advantage and
boosts profitability. VTEX is trusted by 2,600 global B2C and B2B
clients, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool,
having 3,500 active online stores across 43 countries (as of FY
ended on December 31, 2023). For more
information, visit www.vtex.com.
About H Mart
H Mart is the largest Asian-American
supermarket chain in the United
States, providing a wide variety of Asian and international
grocery products. Known for its extensive selection of fresh
produce, meats, seafood, and specialty items, H Mart serves diverse
communities with high-quality products and exceptional service.
With a strong focus on cultural and culinary experiences, H Mart
continues to expand its footprint across the U.S. to meet the
growing demand for Asian groceries and cuisine.
About VML
VML is a leading creative company that
combines brand experience, customer experience, and commerce,
creating connected brands to drive growth. The agency is a leading
global marketing and systems integration partner, specializing in
creating innovative solutions that drive business transformation.
VML is celebrated for its innovative and award-winning work for
blue chip client partners including AstraZeneca, Colgate-Palmolive,
Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and
Wendy's. The agency is recognized by the Forrester Wave™ Reports,
which name WPP a "Leader" in Commerce Services, Global Digital
Experience Services, Global Marketing Services and, most recently,
Marketing Measurement & Optimization. VML's global network is
powered by 30,000 talented people across 60-plus markets, with
principal offices in Kansas City,
New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP). For more information, please
visit www.vml.com, and follow along on Instagram, LinkedIn, and X
#VMLconnected.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/vtex-and-vml-power-h-marts-ecommerce-enhancing-the-digital-grocery-shopping-experience-302195002.html
SOURCE VTEX