Updates to its most trusted work boot
franchise advances Wolverine's commitment to performance
comfort.
ROCKFORD, Mich.,
Aug. 28,
2024 /PRNewswire/ -- Wolverine®, the
141-year-old boot and clothing company, is thrilled to introduce
the newest addition to the longstanding DuraShocks® franchise with
its DuraShocks SR Icon 6" Work Boot. This new offering underscores
Wolverine's commitment to supporting the American worker, featuring
intentional designs that enhance stability, comfort and safety.
Every stitch, contour, and material choice are deliberate,
resulting in the perfect combination of durability and comfort.
"For more than three decades, Wolverine's DuraShocks technology
has been a chart-topper, consistently winning the hearts of
consumers with its unsurpassed comfort features," shared
Lauren King, Senior Marketing
Director at Wolverine. "The DuraShocks SR Icon embodies our
unwavering commitment to delivering the new standard of comfort –
one that's time-tested and trusted to perform for workers
everywhere."
Since 1998, the DuraShocks SR Boot has been a fan favorite
celebrated for its guaranteed comfort and recognized for its iconic
blue DuraShocks outsole pads. Now, in 2024, the DuraShocks SR Icon,
offers an enhanced iteration of this trusted collection. Crafted
with meticulous attention to detail, the DuraShocks SR Icon boasts
next-level stability and cushioning with a midsole that features
increased PU for a wider, cradle-like heel to ensure all-day
support and comfort. The innovative CarbonMAX® toe offers
lightweight protection without compromising comfort, even in
extreme temperatures. And to top it off, Wolverine's WaterproofPlus
technology guarantees dry comfortable feet, regardless of the
weather.
In addition to the 6" safety-toe style, the DuraShocks SR Icon
is also available in soft-toe offerings and varying heights
including a slip-on romeo, 8" lace-up style, and pull-on wellington
style.
The DuraShocks SR Icon is now available on
wolverine.com and nationwide, participating retailers.
ABOUT WOLVERINE
Wolverine, the 141-year-old boot and clothing company, is on a
mission to honor the spirit and tenacity of the American worker and
build the next generation of skilled trades people. Taking pride in
crafting durable boots with unrivaled craftsmanship and the highest
quality materials, Wolverine is dedicated to serving hardworking
people all over the world. Through Project Bootstrap, Wolverine has
contributed over $2 million to
organizations in support of the skilled trades. For more
information, visit www.wolverine.com. Wolverine is a
division of Wolverine World Wide, Inc. (NYSE: WWW)
View original content to download
multimedia:https://www.prnewswire.com/news-releases/wolverine-unveils-the-durashocks-sr-icon-302232212.html
SOURCE Wolverine