MILPITAS, Calif., Feb. 1, 2024
/PRNewswire/ -- Amazfit, a leading global smart wearables brand
owned by Zepp Health (NYSE: ZEPP), a health technology
company, has today announced its groundbreaking partnership with
Kelvin Kiptum, the men's marathon world record holder and only
athlete to complete a marathon in less than two hours and one
minute. As an ambassador for Amazfit, Kiptum will utilize the
Amazfit Cheetah Pro to manage his training and race performance,
and the Amazfit Helio Ring to optimize his recovery, ahead of
marathon races in Rotterdam and
Paris.
Zepp Health expressed its enthusiasm for this dynamic
partnership, with Pengtao Yu, the VP of Industrial Design, Brand
& Consumer Marketing, stating the following: "We are thrilled
about the collaboration between Amazfit and Kelvin Kiptum. As a
health technology company, we are proud to support Kelvin's quest
to break records and inspire individuals worldwide to pursue their
own health and fitness goals. This partnership is a testament to
our commitment to empowering people to lead healthier lives through
intelligent healthcare fitness solutions."
Kelvin Kiptum's recent marathon achievement in Chicago, clocking in at a remarkable 2:00:35,
sets the stage for an extraordinary collaboration. Having also
conquered marathons in Valencia in
2022 and London in 2023, the
24-year-old runner aims to shatter the 2-hour mark in Rotterdam in April
2024, and clinch gold at the 2024 Olympics in Paris.
To aid his preparation, Kelvin will wear the Amazfit Cheetah
Pro. This specialist running watch features the MaxTrack™ dual-band
circularly-polarized GPS antenna, which has been tested to reach
99.5% the accuracy of a professional GPS locator, along with the
brand's innovative Zepp Coach™ - an AI solution that generates
tailored plans and guidance for athletes looking to prepare for
marathons in their optimal condition. This cutting-edge technology
will support Kelvin Kiptum as he hones the finer details of his
training.
Kelvin Kiptum himself shares his excitement about the
collaboration, stating, "Teaming up with Amazfit for this
groundbreaking journey is truly exciting. The Amazfit Cheetah Pro
has become an integral part of my training regimen. As I aim to
break the 2-hour mark in Rotterdam
and pursue gold at the Paris Olympics, I am confident that Amazfit
will be my ultimate ally in pushing the limits of human potential.
Together, we are set to redefine what's possible."
Though this partnership extends beyond the track, with Kiptum
also utilizing the recently-announced Amazfit Helio Ring to take
control of his recovery, with in-depth analysis of his sleep
quality, mental and physical Readiness, and emotional state made
possible by the smart ring's BioTracker™ and EDA sensors.
The symbiosis between Amazfit and Kelvin Kiptum is emblematic of
a shared commitment to breaking limits. Just as the brand's
smartwatch and smart ring are crafted for athletes seeking to push
their boundaries with the support of cutting-edge technology,
Kelvin Kiptum continuously exemplifies the limitless potential of
human ability.
By forging strategic partnerships with elite athletes like
Kelvin Kiptum, Amazfit aims to create a platform that transcends
geographical boundaries, providing valuable insights into
performance, training, and endurance for aspiring and professional
athletes.
The Amazfit Cheetah Pro is available at Amazfit.com and
select retailers worldwide. The Amazfit Helio Ring will be released
later this spring.
For more information, please visit
https://www.amazfit.com/en/ and follow us on Facebook,
Instagram, Twitter and YouTube.
About Amazfit
Amazfit, a leading global smart wearable brand focused on health
and fitness, is part of Zepp Health (NYSE: ZEPP), a health
technology company. Offering a wide selection of smartwatches and
bands, Amazfit's brand essence is "Up Your Game", encouraging users
to live their passions and express their active spirits freely.
Amazfit is powered by Zepp Health's proprietary health management
platform that delivers cloud-based 24/7 actionable insights and
guidance to help users attain their wellness goals. With
outstanding craftsmanship, Amazfit smartwatches have won many
design awards, including the iF Design Award and the Red Dot Design
Award.
Launched in 2015, Amazfit is today embraced by millions of
users. Its products are available in more than 90 countries across
the Americas, EMEA, and APAC regions. For more information about
Amazfit, visit www.amazfit.com.
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SOURCE Amazfit