Solutions help effectively monetize new offerings amid proliferation of GenAI services

Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern business, today at Subscribed Live London announced new capabilities to ease and expedite usage-based pricing adoption, helping Software as a Service (SaaS) companies transform raw usage data into innovative pricing and provide customers with additional visibility.

SaaS is increasingly turning to usage-based models: Research from Zuora’s Subscribed Institute and Boston Consulting Group (BCG) concluded that nearly half of all companies studied implemented some form of usage-based pricing in the last three years, with many seeing higher growth and retention. The proliferation of GenAI is also leading more companies to explore usage and better correlate pricing with value. For AI and GenAI services, a Subscribed Institute study found that more than half (53%) of all consumers surveyed say it is important to have a usage-based pricing model available.

Effective usage monetization requires rapid experimentation to evolve pricing, which relies on critical usage data to understand how customers consume and engage with products. But without the right technology, translating usage into new pricing can be challenging, complex and time intensive for engineering teams. Additionally, customers expect full visibility into their usage to comprehend future charges and invoices. Without this transparency, poor customer experiences can lead to billing disputes and even churn.

Zuora's Metering and Rating solution enables companies to immediately convert raw usage events across services and devices into usage meters, then apply them to pricing experimentation and accurate billing. A homegrown usage metering and rating tool can take multiple engineers to deploy and maintain. Now, engineers can focus on product innovation while leveraging Zuora to solve for usage pricing. Companies like Digibee and Yellow.ai use Zuora to quickly adapt usage-based pricing models based on changing market demands.

“When you look at the market demand for personalized pricing tied to value or usage, such as GenAI offerings, it’s no surprise that usage-based pricing is one of our fastest-growing solutions at Zuora,” said Shakir Karim, Senior Vice President, Product Management at Zuora. “Rolling out a new product used to start with a grand plan and a lot of guesswork that you perfected over long periods of time. With Zuora, companies can quickly bring in usage data to experiment and ideate on new pricing models. This data-driven approach helps ensure you are pricing products based on what end customers actually use and value.”

With the recent acquisition of Togai, Zuora’s enhanced solution for usage-based pricing now includes:

  • Advanced usage metering and rating capabilities that allow companies to quickly experiment with different usage-based pricing models through a configurable user interface
  • An out-of-the-box customer portal to provide customers near real-time visibility into their usage
  • Drag-and-drop widgets to monitor usage trends on customer-facing dashboards
  • APIs to embed and showcase usage visibility in existing applications.

Zuora’s solution allows companies to rapidly add usage-pricing into their monetization mix without the need to replace their billing system. This approach helps greatly accelerate the speed to adopt usage-based pricing.

“Giving our customers immediate and accurate visibility into usage-based pricing is absolutely critical for an AI-powered integration platform like ours,” said Rafael Nobrega, Product Manager at Digibee. “With Zuora, we were live with usage metering in less than a month and able to provide instant visibility to usage data for our end customers. That's allowed us to take new pricing from ideation to reality much faster than if our engineering team built a homegrown solution.”

To learn more about Zuora’s usage-based solutions, please visit here.

About Zuora, Inc.

Zuora provides a leading monetization suite to build, run and grow a modern business through a dynamic mix of usage-based models, subscription bundles and everything in between. From pricing and packaging, to billing, payments and revenue accounting, Zuora’s flexible, modular software platform is designed to help companies evolve monetization strategies with customer demand. More than 1,000 customers around the world, including BMC Software, Box, Caterpillar, General Motors, The New York Times, Schneider Electric and Zoom use Zuora’s leading combination of technology and expertise to turn recurring relationships and recurring revenue into recurring growth. Zuora is headquartered in Silicon Valley with offices in the Americas, EMEA and APAC. To learn more, please visit zuora.com.

Forward-Looking Statements

This press release may be deemed to contain forward-looking statements. Words such as “plan,” “expect” and “will” and variations of such words and similar expressions are intended to identify forward-looking statements. Such forward-looking statements involve risks and uncertainties. There are a significant number of factors that could cause actual results to differ materially from statements made in this press release.

Information on these risks and additional risks and uncertainties that could cause actual outcomes and results to differ materially from those included in or contemplated by the forward-looking statements contained in this release is included under the caption “Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended January 31, 2024 and the Quarterly Report on Form 10-Q for the most recent fiscal quarter, which is available on the “Investors” page of our website at https://investor.zuora.com and on the U.S. Securities and Exchange Commission’s website at www.sec.gov. Additional information will also be set forth in other documents that we may file from time to time with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof. Except to the extent required by law, we do not assume any obligation to update these statements as a result of new information, future events, or otherwise.

© 2024 Zuora, Inc. All Rights Reserved. Third party trademarks mentioned above are owned by their respective companies. Nothing in this press release should be construed to the contrary, or as an approval, endorsement or sponsorship by any third parties of Zuora, Inc. or any aspect of this press release.

SOURCE: ZUORA, INC.

Media Contact: Margaret Juhnke press@zuora.com 619-609-3919

Investor Relations Contact: Luana Wolk investorrelations@zuora.com 650-419-1377

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