Innovative new collection of sticker stampers
with activity pads reimagines sticker play by combining satisfying
stamping action with kid-favorite themes, collectible characters,
and purposeful activity pages!
WILTON, Conn., Jan. 8, 2024 /PRNewswire/ -- Melissa & Doug,
recognized by parents as the #1 preschool brand for wooden and
sustainable toys, announced the national launch of Sticker
WOW!™, its latest innovation now available to consumers
just in time for National Sticker Day (January 13). The new product line offers a whole
new way to play with stickers through collectible and refillable
sticker stampers designed to spark creativity with open-ended,
mess-free fun. Sticker WOW!™ stampers are expertly
designed for little hands and feature collectible characters along
with 300 pre-loaded stickers in 100 unique designs for satisfying
and surprising stamping action. Plus, each stamper includes an
engaging 24-page activity pad with counting, matching, and other
activities to help build fine motor and problem-solving skills, as
well as drive kid-powered creativity and character play.
"Stickers have been around for decades and continue to be a
trending item with kids and parents alike, but there has been
little innovation in the category over the years," said Sofia
Dumery, SVP of Design at Melissa & Doug. "We were inspired
to develop something consumers have never seen before while staying
true to the Melissa & Doug brand. Our large format sticker
activity books and wooden stamp sets have long been popular with
children. Sticker WOW!™ takes those classic play
patterns and reimagines them in a whole new way!"
Sticker WOW!™, with its innovative sticker stamper
design, lets children quickly and smoothly dispense sticker after
adorable sticker — no backing to peel or discard. Parents will love
that the stickers are easily removable from surfaces. Plus, the
product's portable format makes it a must-have for at home or on
the go. The initial collection features four
playful characters, with more to come later in the year:
- Cupcake™ the Unicorn - with fantasy-themed sticker
designs and activities
- Olive™ the Dinosaur - with prehistoric-themed
sticker designs and activities
- Cocoa™ the Dog - with pet-themed sticker designs and
activities
- Pumpkin™ the Tiger - with jungle-themed sticker
designs and activities
See full product details here. In honor of National Sticker Day
and this new launch, Melissa & Doug is hosting a giveaway on
its social media channels where three lucky people will each win a
set of all four Sticker Wow!™ Activity Pad & Sticker
Stamper characters (details and eligibility requirements here).
Plus, on the Melissa & Doug blog, find free Sticker
WOW!™ printables featuring character bios and related
coloring and stamping activities, as well as a list of inspiring
additional creative ways to play with the product.
Parents and caregivers can find Sticker WOW!™ at
MelissaAndDoug.com, the Melissa & Doug retail store in
White Plains, NY, as well as
Walmart, Amazon, and independent retailers nationwide!
Learn more about the importance of open-ended, screen-free play
and access free resources, like print-and-play activities,
blog posts and more, at MelissaAndDoug.com.
About Melissa & Doug
Timeless Toys. Endless Possibilities.®
From classic wooden toys to crafts and pretend play, Melissa
& Doug products provide a launch pad to ignite imagination
and a sense of wonder in all children so they can discover their
passions and their purpose. Recognized by parents as the #1
preschool brand for wooden and sustainable toys, Melissa & Doug
is committed to its vision of making timeless, sustainable
toys for a thriving and inclusive world. Melissa & Doug is a
wholly owned subsidiary of Spin Master Corp. (TSX:TOY), a leading
global children's entertainment company.
Press Contact
Rosalie
Sellman
rsellman@currentglobal.com
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SOURCE Melissa & Doug
