The collection will launch exclusively at
Walmart where it has been named a Top Toy for the holiday season,
bringing innovation to a growing category with linkable, stackable,
buildable and playable wooden blocks
WILTON,
Conn., Sept. 10, 2024 /PRNewswire/ -- Melissa
& Doug, the #1 preschool brand for wooden and sustainable toys,
announced today the Walmart-exclusive launch of Blockables™, an
innovative collection of wooden snap-and-play blocks for buildable,
stackable, linkable, and playable fun! Designed for little hands,
ages 2+, the new easy-to-grasp, illustrated blocks and felt
accessory pieces fit together in a snap with large connectors on
multiple sides, offering the ability to build in multiple
directions for open-ended, imaginative play.
"At Melissa & Doug, we're known for our classic, colorful
building blocks that everyone loves. Our design team challenged
itself to put a new spin on that classic play pattern and create a
building system for toddlers and up with a fresh, fun, modern
twist," said Sofia Dumery, SVP of Design at Melissa & Doug.
"The building block category is ready for a breakthrough in
innovation, and that's what we're delivering with Blockables™. The
included connectors allow kids to pick up and play with their
creations—something you can't normally do with wood blocks. We've
also included felt components that kids can add to these unit
blocks for extra tactile play. As children play with Blockables™,
they're learning problem-solving, matching, storytelling,
confidence, and fine motor skills along the way."
Each Blockables™ play set offers kids endless possibilities to
create and re-create using either the illustrated instructions for
guided play, or their own imaginations. The packaging for
Blockables™ includes information about the many Skills at Play!™
that kids can develop while they're having fun. Blockables™ are
compatible across sets so kids can mix-and-match pieces however
they like. Plus, each package is designed for portable storage for
on-the-go fun and folds out to double as an interactive play
space.
The initial collection features four unique play sets:
- Safari Animals Building Set: Create fun safari animals
with 34 pieces including blocks, connectors, figures and felt
attachments. Includes a zebra, alligator, lion, elephant, and
giraffe.
- Vehicles Building Set: Create "things that go" with 54
pieces including blocks, connectors, figures, and vehicle
attachments. Includes a sailboat, airplane, tractor with trailer,
and race car.
- Farm Building Set: Create farm animals and equipment
with 56 pieces including blocks, connectors, figures, felt
attachments, and wheels. Includes a cow, sheep, pig, horse,
chicken, tractor with trailer, food, and hay bale.
- Town Building Set: Create a neighborhood playground with
73 pieces including blocks, connectors and figures. Includes a
swing, rocker, carousel, vehicles, and pets.
Blockables™ play sets are now available for pre-order
exclusively at Walmart.com and can be found in Walmart stores
starting in December, where they have been named a Top Toy for the
holiday season. Plus, fans can keep an eye out for new play sets
next year.
Learn more about the importance of open-ended, screen-free play,
and access free resources, like print-and-play activities,
blog posts and more, at MelissaAndDoug.com.
About Melissa & Doug
Timeless Toys. Endless Possibilities.®
From classic wooden toys to crafts and pretend
play, Melissa & Doug products provide a launch
pad to ignite imagination and a sense of wonder in all children so
they can discover their passions and their purpose. Recognized by
parents as the #1 preschool brand for wooden and sustainable toys,
Melissa & Doug is committed to its vision of making
timeless, sustainable toys for a thriving and inclusive world.
Melissa & Doug is a wholly owned subsidiary of Spin Master
Corp. (TSX:TOY), a leading global children's entertainment company.
Press Contact
Rosalie
Sellman
rsellman@currentglobal.com
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SOURCE Melissa & Doug