Celebrations will include innovative products,
collaborations and the release of the first official Rubik's Cube
Casual Mobile Game
TORONTO, Jan. 25,
2024 /CNW/ - Spin Master, a leading global
children's entertainment company and owner of the world-famous
Rubik's Cube, is launching a year-long campaign dedicated to
the iconic toy during its 50th anniversary year. A
symbol of problem solving, intelligence, creativity and
perseverance, the Rubik's Cube will be celebrated with a
multifaceted, year-long marketing campaign themed 'Make Your Move',
to inspire the next generation of problem solvers. The milestone
year will include new launches and product collaborations, and the
debut of an all-new mobile game Rubik's
MatchTM.
"The Rubik's Cube is an iconic puzzle that has permeated
pop culture, captivating millions of curious minds for
generations," said Doug
Wadleigh, Spin Master's President of Toys. "As we celebrate
this remarkable milestone, we will honor the Rubik's Cube's
enduring global impact, inspiring new generations to explore the
cube and encouraging past generations to rediscover it."
One in every seven people in the world have played with the
Rubik's Cube, but most people fall short on completing the
elusive solve. The 'Make Your Move' campaign sets out to change
that, focused on inspiring solvers.
"The Rubik's Cube is a piece of art," said Professor
Ernő Rubik. "It comes to life when we attempt to
discover our own solutions to the vast complexity of the
challenge. It speaks to the universal values in human nature:
curiosity, perseverance, and ingenuity. Recognizing the Cube's
50th anniversary is a celebration of these eternal
values."
Spin Master will also introduce new Rubik's Cube products
that include:
- Rubik's 50th Anniversary Retro CubeTM -
Displayed in a replica of the 1980s issue packaging, this blast
from the past is decorated with the original Rubik's Logo
and classic-colored stickers. (January
2024, $14.99).
- Rubik's Sensory CubeTM - Feel the
colors with the Rubik's Sensory Cube! Featuring a unique 3x3
cube that has a distinguishable tactile shape for each color of the
cube. Designed to be inclusive for the visually impaired community,
even the packaging will include braille. This cube will be launched
in partnership with the National Federation of the Blind.
(March 2024, $12.99).
- Rubik's GridlockTM Board Game - A new
challenge, to test flexible thinking and problem-solving skills.
With blocks in place, the objective is to fit all of the pieces
onto the board to solve each puzzle. (March
2024, $14.99).
- Rubik's Connected XTM - Bridging
together the physical and digital world of solving the Connected
X is a Bluetooth-enabled 3x3 cube. Cubers can learn and improve
cubing skills through the app by tracking, recording, and timing
their solve. Connect with friends through the app to go
head-to-head to see who is the faster cuber! (June 2024, $39.99).
- Rubik's CubersTM - Bringing your
favorite characters to the Rubik's Cube with Rubik's
Cubers. Collect, solve, and display these puzzle characters,
including Batman, Ironman, Spiderman, and Black Panther.
(July 2024, $14.99).
- Rubik's 3x3 Speed CubeTM - Elevate
your solving skills to the next level with the new 3x3 Speed
Cube. Redesigned for competition use, the Speed Cube
features sticker-less panels, internal magnets for smooth
movements, and adjustable tensions to create a customized cube
experience. (August 2024,
$14.99).
Limited-edition collaborations will also be available throughout
the course of the year, from pop culture giants like Barbie,
Stranger Things, Wednesday Addams and Hello Kitty to famous names
like Beatles Yellow Submarine, the Grateful Dead, Albert Einstein and Mr. Brainwash and notable
brands including Levi's, NBALAB, U.S. Soccer, Mercedes Benz, Heelys, Tetris®, and G Fuel.
Later this year, Spin Master's Digital Games creative centre
will leverage the Rubik's Cube intellectual property,
bringing it into the casual gaming space with the introduction of
Rubik's Match™, a mobile game developed by Nørdlight
GamesTM, Spin Master's Stockholm-based digital game studio. Honoring
the Rubik's Cube legacy of challenging and entertaining
minds worldwide, the mobile game will deliver a fresh 3D take on
the match-3 game genre. Designed for the problem solver and perfect
for those who cherish mental gymnastics, the game combines the joy
of puzzle-solving with the creative potential of building and
personalization.
Follow Rubik's Cube on:
YouTube @RubiksCube
Instagram @Rubiks_Offical
Facebook @RubiksOfficial
TikTok @RubiksOfficial
About the Rubik's Cube
Created by Ernő Rubik in
1974 and launched globally in 1980, the Rubik's Cube became
a worldwide craze, selling hundreds of millions of units, and has
inspired and challenged both young and old ever since. As a
STEM-accredited puzzle, the Rubik's Cube supports brain
development and cognitive skills by allowing children and adults to
use their creativity, while developing and encouraging
intelligence. In 2021, Spin Master acquired the brand bringing to
market innovative new launches while continuing its world-famous
legacy.
About Spin Master
Spin Master Corp. (TSX:TOY) is a
leading global children's entertainment company, creating
exceptional play experiences through its three creative centres:
Toys, Entertainment and Digital Games. With distribution in over
100 countries, Spin Master is best known for award-winning brands
PAW Patrol®, Hatchimals®, Bakugan®, Kinetic Sand®, Air Hogs®,
Melissa & Doug®, Rubik's® Cube and GUND®, and is the global toy
licensee for other popular properties. Spin Master Entertainment
creates and produces compelling multiplatform content, through its
in-house studio and partnerships with outside creators, including
the preschool franchise PAW Patrol, and numerous other
original shows, short-form series and feature films. The Company
has an established presence in digital games, anchored by the Toca
Boca® and Sago Mini® brands, offering open-ended and creative
game and educational play in digital environments. Through Spin
Master Ventures, the Company makes minority investments globally in
emerging companies and start-ups. With 31 offices spanning nearly
20 countries, Spin Master employs close to 3,000 team members
globally. For more information visit spinmaster.com or follow-on
Instagram, Facebook and Twitter @spinmaster.
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SOURCE Spin Master Ltd. (Marketing)
