Each Green Glove Delivery will plant a tree to
help replenish forest-fire-ravaged areas of BC
TORONTO, March 19,
2024 /CNW/ - Sleep Country Canada Holdings Inc.
("Sleep Country" or the "Company") (TSX: ZZZ), Canada's leading specialty sleep retailer, is
pleased to announce a partnership with veritree a climate tech
enterprise that plants trees around the world in an effort to
mitigate climate change. Through this partnership, they aim to
plant over 150,000 trees this year in Canadian forests that have
been devastated by recent wildfires.
For every Green Glove Delivery service that Sleep Country
provides, veritree will plant one tree in British Columbia, where Sleep Country sources
the wood for its box springs, with plans to reforest in
Quebec in the future. The Green
Glove Delivery service is an eco-friendly option that recycles old
mattresses and packaging materials, reducing landfill waste and
greenhouse gas emissions. 150,000 trees are equal to 75 hectares
(185 acres), equivalent to the area of 140 football fields. Once
matured, these trees will sequester an average of 137,700 metric
tons of carbon dioxide, comparable to removing nearly 35,000
gasoline-powered cars from the road for one year.
"Sleep Country is committed to supporting the environment and
the communities we serve. By partnering with veritree, we are not
only helping our customers sleep better but also contributing to
the restoration and preservation of our natural resources,"
said Stewart Schaefer, President and CEO, Sleep Country.
"We'll continue to collaborate with organizations like veritree to
implement innovative solutions to reduce our carbon footprint while
also supporting the communities through which this partnership is
reforesting. This is something we know our customers and our
associates will feel really good about."
Veritree is a platform that connects individuals and businesses
with tree planting initiatives around the world. Veritree ensures
that every tree planted is verified, measured, and monitored, and
that the local communities benefit from the social and economic
impacts of reforestation. Through proof-of-stake blockchain
technology, veritree ensures transparency and traceability of tree
planting activities.
"We are thrilled to partner with Sleep Country, a company that
shares our vision of creating a positive impact on our planet and
our people," said David Luba, Head of Partnerships and Co-Founder
of veritree. "Together, we can make a difference in restoring the
health and beauty of Canadian forests, and in supporting the
livelihoods of those who depend on them."
The restoration site Sleep Country and veritree are helping to
reforest in Cariboo, B.C. which is on Crown Land operated within
the Tsilhqot'in First Nation. The reforestation of this land is
done in collaboration with the First Nations, promoting cultural
and environmental stewardship.
Customers can follow along Sleep Country's restorative journey
and track their planting progress by visiting the impact hub at
Sleep Country Canada Holdings Inc. | Impact Hub (veritree.com).
About Sleep Country
Sleep Country
is Canada's leading specialty sleep retailer with a
purpose to transform lives by awakening Canadians to the power of
sleep. Sleep Country operates under the retail banners Sleep
Country, Dormez-vous, Endy, Silk & Snow, Hush, and most
recently acquired, Casper Canada. The Company has omnichannel
and eCommerce operations, including 305 corporate-owned stores and
19 warehouses across Canada. Recognized as one
of Canada's Most Admired Corporate Cultures by Waterstone
Human Capital, Sleep Country is committed to building a company
culture of inclusion and diversity where differences are embraced
and valued. The Company actively invests in its sleep ecosystem,
innovative products, world-class customer experience, communities
and its people. For more information about Sleep Country, please
visit ir.sleepcountry.ca.
About veritree
veritree is a data-driven, restorative platform that connects
nature-based solutions with mission-driven companies ready to lead
the restorative economy. With on-the-ground monitoring and
blockchain verification, veritree improves transparency and trust
through data and tools that revitalize ecosystems, strengthen
communities, and build climate solutions.
The success behind tentree's planting program, veritree scales
consumer-centric programs between planting organizations and
corporations around the world. veritree's mission is to restore the
planet - planting and verifying one billion trees within the
decade. For more information, visit veritree.com.
SOURCE Sleep Country Canada Holdings Inc. Investor Relations