Lifeist Wellness Inc. (“Lifeist” or the “Company”) (TSXV:
LFST) (FRANKFURT: M5B) (OTCMKTS: NXTTF), a health-tech
company that leverages advancements in science and technology to
build breakthrough companies that transform human wellness, is
pleased to announce that its U.S. biosciences subsidiary Mikra
Cellular Sciences Inc. (“Mikra”) has begun production activities on
its new wellness-focused protein bar, “Chroma”, ahead of schedule.
“Chroma will mark Mikra’s third product but its first to offer
consumers a healthy alternative nutritional bar packed with
cordyceps, free of added sugars, and certified gluten-free and
vegan,” said Faraaz Jamal, CEO of Mikra and COO of Lifeist. “We are
finalizing production activities of a truly delicious and
satisfying nutritional bar that maintains a chocolatey consistency
with a delightful fudge aroma. We believe that Chroma will attract
a broad and diverse health conscience audience and that our
grocery-focused formulation will appeal to large brick and mortar
chains like Whole Foods Market, small gyms, studios and
health-focused shops alike.”
Derived from the word “Chromatin” Mikra’s first product in the
food and snacks category is designed to be tasty, approachable but
still uniquely healthy in order to differentiate itself within this
competitive space. Beyond being certified gluten-free and vegan,
Chroma is:
- Packed with Cordyceps – an
adaptogenic compound whose effects of stress, anxiety and fatigue
are enthusiastically being studied
- Contains zero sugar alcohols with 9
grams of net carbs
- Contains zero added sugars with a
low glycemic index – perfect for diabetics as well as those looking
for a low-carb, high-protein bar
- Contains 15g of protein with a full
amino acid profile to build and maintain muscles
- Meets 25% of your daily requirement
of iron
- Includes clean, whole ingredients
that you can pronounce!
“The global protein bar market was valued at $4.68 billion USD
in 2022 with an expected growth of over 6% annually between now and
2029, according to Fortune Business Insights,” added Meni Morim,
CEO of Lifeist. “Mikra's products generally cater to a niche
audience, however, we have created this particular line to appeal
to an exponentially larger consumer base, making it perfect for
expanded distribution, both online and in brick & mortar
locations.”
Mikra is pushing biosciences beyond the expected with the belief
it’s possible to add more valuable, enjoyable years to your life
through rebuilding and protecting your cellular health.
The introduction of Chroma follows the recent launch of CELLF
and RESCUE on Amazon.com. CELLF is a cellular health nutraceutical
gel formulated with bioactive compounds to positively impact your
brain, heart, skin and muscular systems. RESCUE is an activated
coconut charcoal digestive aid that helps relieve undesirable
symptoms of gastrointestinal discomfort, fast. From tackling
fatigue to stress, Mikra’s evidence-backed bioactive compounds,
pharmaceutical-grade delivery system and dedication to clinical
trials all aim to transform lives on a microscopic level.
Rebuild and protect your overall health with Mikra.
About Lifeist Wellness Inc.
Sitting at the forefront of the post-pandemic
wellness revolution, Lifeist leverages advancements in science and
technology to build breakthrough companies that transform human
wellness. Portfolio business units include: CannMart, which
operates a B2B wholesale distribution business facilitating
recreational cannabis sales to Canadian provincial government
control boards including for CannMart Labs, a BHO extraction
facility producing high margin cannabis 2.0 products; Australian
Vapes, one of Australia’s largest online retailers of vaporizers
and accessories; and Mikra, a biosciences and consumer wellness
company developing and selling innovative therapies for cellular
health.
Information on Lifeist and its businesses can be
accessed through the links below:
lifeist.comcannmart.comroilty.coaustralianvaporizers.com.auwearemikra.com
Contacts
Meni Morim, CEOLifeist Wellness Inc.Ph: 647-362-0390Email:
ir@lifeist.com
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release or has in any way approved
or disapproved of the contents of this press release.
Forward Looking Information
This news release contains “forward-looking
information” within the meaning of applicable securities laws. All
statements contained herein that are not historical in nature
contain forward-looking information. Forward-looking information
can be identified by words or phrases such as “may”, “expect”,
“likely”, “should”, “would”, “plan”, “anticipate”, “intend”,
“potential”, “proposed”, “estimate”, “believe” or the negative of
these terms, or other similar words, expressions and grammatical
variations thereof, or statements that certain events or conditions
“may” or “will” happen.
The forward-looking information contained
herein, including, without limitation, statements related to the
expected production of Chroma and expected distribution and future
sales to consumers, are made as of the date of this news release
and is based on assumptions management believed to be reasonable at
the time such statements were made, including, without limitation,
expectations that Chroma will be produced and available for
purchase as anticipated and in a timely manner and gain market
acceptance, its expectation that the market for health food
products in general and the global protein bar market in particular
will remain strong and will continue to grow as currently
anticipated, the global protein bar market will continue to be a
multi-billion dollar market, the introduction of new products,
brands and distribution channels will generate additional awareness
of Mikra’s existing and future products and increase revenue. While
we consider these assumptions to be reasonable based on information
currently available to management, there is no assurance that such
expectations will prove to be correct. By its nature,
forward-looking information is subject to inherent risks and
uncertainties that may be general or specific and which give rise
to the possibility that expectations, forecasts, predictions,
projections or conclusions will not prove to be accurate, that
assumptions may not be correct and that objectives, strategic goals
and priorities will not be achieved. A variety of factors,
including known and unknown risks, many of which are beyond our
control, could cause actual results to differ materially from the
forward-looking information in this press release. Such factors
include, without limitation: unforeseen developments that would
delay Mikra’s ability to produce and sell Chroma as anticipated,
the Company’s inability to continue to develop Mikra’s business as
a whole, including its inability to increase distribution through
retail and online channels, unanticipated changes to current
regulations that would adversely impact Mikra’s business, the risk
that the expected demand for health food products in general and
those of Mikra in particular, including Chroma, does not develop as
anticipated and risks relating to the Company’s ability to execute
its business strategy and the benefits realizable therefrom.
Additional risk factors can also be found in the Company’s current
MD&A which has been filed under the Company’s SEDAR profile at
www.sedar.com. Readers are cautioned not to put undue reliance on
forward-looking information. The Company undertakes no obligation
to update or revise any forward-looking information, whether as a
result of new information, future events or otherwise, except as
required by applicable law. Forward-looking statements contained in
this news release are expressly qualified by this cautionary
statement.
Source: Lifeist Wellness Inc.
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