Digital Shelf Space Corp.: GSP RUSHFIT Launches Initial US Direct Response TV Campaign
18 Ottobre 2011 - 2:30PM
Marketwired
Digital Shelf Space Corp. (the "Company" or "DSS") (TSX
VENTURE:DSS)(OTCQX:DTSRF) is pleased to announce that the Company
has started its initial Direct Response TV campaign in the US for
its innovative GSP RUSHFIT (www.gsprushfit.com) ultimate home
workout DVD fitness series. The GSP RUSHFIT workout series stars
the Montreal-based Mixed Martial Arts ("MMA"), World Welterweight
Champion Georges St-Pierre ("GSP").
"With the positive consumer response since launching our GSP
RUSHFIT series, both online and at retail, we are excited to see
the increased traction that we can gain with this broadened
consumer reach through national television in the US," said Jeffrey
Sharpe, CEO and President of DSS. The Infomercial will air on a
selection of channels, including Fox Business, SPIKE, ESPN Classic,
Cox Sports TV and HD Net among others.
"With our preliminary commitments from key US sporting goods
retailers to carry our GSP RUSHFIT program, we anticipate
increasing our total number of US retailers throughout Q4 as the
much-anticipated Direct Response TV spot rolls out and retailers
conduct their traditional November/December fitness section reset,"
said Dave Bogart, VP Marketing and Business Development for
DSS.
About Digital Shelf Space Corp.
Digital Shelf Space is an independent producer of home
entertainment content and online delivery technology provider to
digital retailers, content owners and aggregators. Digital Shelf
Space's proprietary technology platform has been custom built to
deliver home entertainment content directly to consumers. The
platform blends e-commerce functionality and paid DVD, digital
download and streaming video delivery. For more information please
visit www.digitalshelfspace.com and to view our project with
Georges St-Pierre, please visit www.gsprushfit.com.
ON BEHALF OF THE BOARD
Jeffrey Sharpe, President & CEO
Forward Looking Statements
This news release contains "forward-looking information" within
the meaning of the Canadian securities laws. Forward-looking
information is generally identifiable by use of the words
"believes", "may", "plans", "will", "anticipates", "intends",
"budgets", "could", "estimates", "expects", "forecasts", "projects"
and similar expressions, and the negative of such expressions.
Forward-looking information in this news release include statements
about US retail interest in GSP RUSFIT; the anticipated addition of
new US retail locations that will sell GSP RUSHFIT throughout Q4,
and the effect of the anticipated Direct Response TV spot roll out
and retailers conducting their traditional November/December
fitness section reset; the scope of distribution of GSP RUSHFIT;
and the timing of and potential growth of US and International
sales as a result of Digital Shelf Space's global distribution
agreement.
In connection with the forward-looking information contained in
this news release, Digital Shelf Space has made numerous
assumptions, regarding, among other things, expected growth of
sales as a result of its global distribution agreement and consumer
demand. While Digital Shelf Space considers these assumptions to be
reasonable, these assumptions are inherently subject to significant
uncertainties and contingencies.
Additionally, there are known and unknown risk factors which
could cause Digital Shelf Space's actual results, performance or
achievements to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking information contained herein. Known risk factors
include, among others: retail distribution of GSP RUSHFIT may not
increase in the quantum and in the timeframe anticipated, or at
all; there may be no further retail distributors for the GSP
RUSHFIT series; Direct Response TV spots and traditional
November/December retail fitness section rests may not result in
increased sales of GSP RUSHFIT; the global distribution agreement
may not grow Digital Shelf Space's retail presence as anticipated;
the substantial investment of capital required to produce and
market video and entertainment productions, the need to obtain
additional financing and uncertainty as to the availability and
terms of future financing, unpredictability of the commercial
success of our programming, difficulties in integrating
technological changes and other trends affecting the entertainment
industry, significant competition in the global economic market,
the possibility the rate of growth of the market for fitness media
will slow, reliance on the health and marketability of celebrity
fitness talent in productions owned by Digital Shelf Space, the
possibility of competition from other ecommerce and online
marketing vendors, the continued strong growth in adoption of
digital media, the possibility of new fitness titles from
traditional large studios that target the male demographic, large
media production companies may move ecommerce operations in-house
rather than outsourcing, reliance on production studios continuing
to outsource ecommerce operations, reliance on a number of key
employees, limited operating history, the possibility of claims
against the intellectual property rights of Digital Shelf Space,
the possibility of infringements upon the intellectual property
rights of Digital Shelf Space, and volatility of the market price
of Digital Shelf Space shares.
A more complete discussion of the risks and uncertainties facing
Digital Shelf Space is disclosed in Digital Shelf Space's Filing
Statement dated November 16, 2010 and continuous disclosure filings
with Canadian securities regulatory authorities at www.sedar.com.
All forward-looking information herein is qualified in its entirety
by this cautionary statement, and Digital Shelf Space disclaims any
obligation to revise or update any such forward-looking information
or to publicly announce the result of any revisions to any of the
forward-looking information contained herein to reflect future
results, events or developments, except as required by law.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of the release.
Contacts: Digital Shelf Space Corp. Jeff Sharpe President &
CEO 604.736-7977 ext.111 604.736-7944 (FAX)
jeff[at]digitalshelfspace.comwww.digitalshelfspace.com
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