Hannover House Mines Catalog for DVD & VOD Treasures
21 Settembre 2012 - 6:54PM
Independent entertainment distributor Hannover House (OTC Markets:
HHSE), has found immediate success with a new campaign to repackage
and rerelease titles from the company's extensive film
library. With a catalog comprised of nearly 200 titles from
four separate studio labels, Hannover House has quite an arsenal of
programming available for release promotions. Initial titles
remarketed under the new catalog promotion include the Animal
Planet Movie, "Animal Clinic" and the CBS Television Series,
"American Fighter Pilot", produced by legendary filmmakers Tony
Scott and Ridley Scott.
"We are finally at a point in the company's development where we
can successfully borrow a play from the Major Studios," said
Hannover House CEO Eric Parkinson. "Collectible catalog
titles can be effectively remarketed and rereleased every few
years, as a strategy to maximize attention, shelf positioning and
sales. This is why Disney routinely pulls new releases from
the video market, puts them on extended moratorium, then rereleases
them later to great fanfare," he continued. "New releases
continue to drive the sell-through side of this business, and to
whatever extent a studio can position a title once again for new
release shelf placement, this is a winning formula."
Initial DVD pre-order sales of the reissued "Animal Clinic" and
"American Fighter Pilot" for next month have each exceeded
ten-times the cumulative revenues generated over the prior five
years. Additionally, both titles are also receiving
VOD-portal placement offers, which opportunities are generally not
available for deep catalog items.
In support of the rerelease of "Animal Clinic," Hannover House
has reworked the packaging to better emphasize the animal actors -
including the award winning "Roscoe The Rocket" - as well as
to draw attention to consumers that the film is "from the
producer's of 'Air Bud'." For "American Fighter Pilot,"
packaging art has been updated, and text copy added to more clearly
communicate that the series is from the Producers of "Top Gun" and
"Black Hawk Down," legendary filmmakers Tony Scott and Ridley
Scott. "Animal Clinic" is 94 minutes long, a family drama,
and is rated TV-PG. DVD's are priced at $14.95
suggested retail, with major retailers, such as Wal-Mart Stores,
Inc., expected to merchandise the videos in the New Release section
for under $10. "American Fighter Pilot" contains the complete
season one series, plus extensive bonus materials on three,
extended content DVDs. This item is also priced at $14.95
suggested retail.
The overall distribution strategy for Hannover House was
described in the company's Annual Shareholder Meeting earlier this
year. The company has been releasing one or two new titles
each month for the home video (including Video-on-Demand) markets,
supplemented with three or more theatrical titles annually to drive
visibility and corporate momentum. The company also announced
that it would begin marketing titles from the library and catalog,
for rerelease onto DVD, initial release to Blu-Ray, and exposure
through Video-On-Demand, beginning in 2012. The final,
key-component of the Hannover House releasing strategy involves
major titles, such as the company's current "Mother Goose"
production, and four other major titles in various stages of
development. These major titles are expected to become the
"tentpole" releases for Hannover House in 2013 and 2014, around
which all other release activities for film and video products can
be structured. Popular DVD titles released thus far in 2012
include: "Pink Skies", "Humans Vs. Zombies", "Boggy Creek",
"Cook County", "All's Faire In Love", and repricing promotions for
"Turtle; The Incredible Journey" among others.
Book publishing, a former key product for Hannover House, has a
diminished presence this year due to marketplace uncertainties in
competing e-Book formats, and the shifting retail market
for mainstream bookstores. Still, Hannover House has
committed to the release of three print edition titles, and eight
e-book releases. Print releases on tap for Q4 this year
include "One of the Lucky Ones", "Blind Vision" and "Sable
Shore." Information on these books and e-book releases will
be posted separately.
To learn more about Hannover House, visit the company's website
at: www.HannoverHouse.com, or review the company's financials
and filings at: www.OTCMarkets.com.
SAFE HARBOR STATEMENT
This press release may contain certain forward-looking
statements within the meaning of Sections 27A & 21E of the
amended Securities and Exchange Acts of 1933-34, which are intended
to be covered by the safe harbors created thereby. Although the
company believes that the assumptions underlying the
forward-looking statements contained herein are reasonable, there
can be no assurance that these statements included in this press
release will prove accurate.
CONTACT: Garret Krier, Hannover House, 479-751-4500 / Garret@HannoverHouse.com
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