L'Oreal Invests in US Social-Commerce Platform
10 Dicembre 2020 - 9:55AM
Dow Jones News
By Joshua Kirby
L'Oreal SA said Thursday that it is investing in U.S.
social-selling platform Replika Software Inc. as it aims to boost
its e-commerce sales.
The French cosmetics giant said it is making a minority
investment in Replika Software via its venture-capital fund, BOLD
Business Opportunities for L'Oreal Development. The platform allows
brands to scale networks of social sellers to sell online and
market via social media, L'Oreal said.
Replika Software is based in New York and has offices in
Paris.
Social commerce enables new sales channels such as live shopping
or livestreaming, said Lubomira Rochet, L'Oreal's chief digital
officer. "Our ambition is to crack this new channel and create a
healthy and dynamic ecosystem of social sellers for the beauty
category," Ms. Rochet said. E-commerce currently makes up around
25% of L'Oreal's revenue, she said.
The company didn't reveal the financial details of the
investment.
Write to Joshua Kirby at joshua.kirby@dowjones.com;
@joshualeokirby
(END) Dow Jones Newswires
December 10, 2020 03:40 ET (08:40 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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