Prestbury Holdings PLC
07 March 2006






         Prestbury launches Bsure to FSA Direct - Mortgage & GI firms.

                                07th March 2006




                              www.Bsuredirect.com



Lee Birkett - Prestbury CEO Comments



" Since Mortgages and General Insurance became regulated back in October 2004,
we have been working tirelessly to bring this much needed proposition to the
Marketplace. The Bsure proposition has been developed in partnership with the
UK's lenders and life offices.



The marketplace has been crying out for a rounded FSA Direct proposition. At
Prestbury we fully believe in the Appointed Representative model and the
security it brings to advisers and consumers, but we also understand a business
persons desire to be Directly Authorised with the FSA. With Bsure we bring the
commercial benefits of being an Appointed Representative, whilst enjoying the
freedom of being Directly Authorised.



Prestbury have contractual relationships with approximately 75 Directly
Authorised firms, the majority of whom have been unable to trade with Prestbury
since regulation. The inability to trade is as a result of the regulatory impact
on the legacy commission payment systems of the UK's life offices and mortgage
lenders. The systems were unable to differentiate between Directly Authorised
Firms and Appointed Representatives Firms. This has now been resolved, and as a
result, the Bsure trading identity is today launched to differentiate the direct
payment of commissions and procuration fees to an FSA direct firm.



The aim since regulation has been to ensure that our Directly Authorised firms
receive the same Gross commercial terms that Prestbury's Appointed
Representatives receive, we can now confirm that all life offices and 75% of all
lenders have agreed to provide the same commercial terms for Bsure Direct
Members.







Bsure members also have the opportunity to purchase compliance services from the
Prestbury compliance team. Members have the option to access the high level
training and competency schemes that a Prestbury Appointed representative would
receive.



Bsure are now in a position to receive registrations from the FSA Directly
Authorised marketplace. Bsure members will have access to a webline powered
online quote and submission system, allowing advisers to track and submit, life
and general insurance business via the Bsure website. Bsure will also provide
members with access to Tri Gold and Mortgage Brain.



 This is an exciting stage of Prestbury's development and I am confident that
Bsure will be welcomed by the industry"



For further information contact below or to register go to www.Bsuredirect.com/
registration



South                        Dale Knight 077 20 10 15 30

Midlands and North West      Mike Barnfather 077 642 81331

North East and Scotland      Kevin Sample  0780 22 88618



Background to Prestbury.



Prestbury is listed on the London Stock Exchange' AIM. Founded in 1994 by the
current management team, the business is a prominent player in the low risk
mortgage and general insurance industry.



Prestbury Financial Ltd is the authorised principal company to 120 appointed
representative firms serving 220 advisers.



Prestbury employs 24 staff based at it's head office in Cheshire and in 2005
enjoyed 57% growth in turnover to #8.2M (2004 #5.2M) and a maiden net profits of
#700,000 (2004  #2.7M Loss).



The company aims to be the No1 Mortgage and General Insurance Network by October
2008.



For Further information contact: Lee Birkett 077 20 10 15 36




                      This information is provided by RNS
            The company news service from the London Stock Exchange
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