Hoffmann Green Signs a Strategic Partnership to Distribute Its Low-Carbon Ciments in Bricomarché, Bricorama, Brico Cash and Tridôme Stores
29 Gennaio 2024 - 6:44PM
Business Wire
- 1st distribution partnership for the BtoC market: 600 stores
across France
- Clinker-free low-carbon cements H-UKR and H-IONA sold in 25
kg bags
Regulatory News:
Hoffmann Green Cement Technologies (ISIN: FR0013451044, Mnemo:
ALHGR) ("Hoffmann Green Cement" or the "Company"), an industrial
player committed to the decarbonation of the construction sector
that designs and markets innovative clinker-free cements, announces
the signature of a strategic partnership to sell its clinker-free
low-carbon cements targeting the BtoC market through the retail
network of Bricomarché, Bricorama, Brico Cash and Tridôme (part of
Les Mousquetaires Group).
Through this agreement, the four DIY chains of Les Mousquetaires
group, Bricomarché, Bricorama Brico Cash and Tridôme, are pursuing
their commitment to a global and ambitious CSR strategy: "to
develop a more responsible business committed to local communities,
and to accompany their customers' home improvement projects while
preserving the planet's resources". With 600 distribution stores
throughout France, these brands become the first national network
to distribute clinker-free, low-carbon cement.
Hoffmann Green Cement Technologies will provide these stores
with its PRO CEMENT (H-UKR) and H-IONA clinker-free low-carbon
cements, packaged in 25 Kgs bags, to address for the first time,
the significant market of private individuals.
H-UKR is a cement with 0% clinker and low energy consumption;
manufactured cold using industrial by-products and activators from
the chemical industry, it has a carbon footprint 3.5 times smaller
than traditional Portland cement (CEM 1).
H-IONA cement is suitable for all construction applications. It
is the first cement in the Hoffmann range to be CE marked, and
divides CO2 emissions by 5 compared to traditional Portland cement
(CEM 1).
Julien BLANCHARD and David HOFFMANN, Co-founders of Hoffmann
Green Cement Technologies, say: "We are particularly proud of
this partnership with the Bricomarché, Bricorama Brico Cash and
Tridôme stores, which represents Hoffmann Green's first major
access to the BtoC market. Marketing our clinker-free decarbonated
cements to private customers is in line with our mission to offer
innovative, sustainable solutions that are accessible to all, with
the aim of decarbonating the construction sector. The nationwide
coverage and customer diversity of our partner retailers should
enable us to significantly increase awareness and demand for our
cements in a booming market".
Pascal PRUGNEAU, Vice President of ITM Home Equipment,
adds: "This partnership with Hoffmann Green Cement Technologies
is perfectly coherent with the development of our CSR strategy, in
order to support the customers of our DIY stores towards solutions
with a low carbon footprint. The marketing of their innovative,
sustainable solutions across our entire network in France positions
us as the first national player to distribute clinker-free,
low-carbon cement".
ABOUT HOFFMANN GREEN CEMENT TECHNOLOGIES
Founded in 2014 and based in Bournezeau (Vendée, Western
France), Hoffmann Green Cement Technologies designs, produces and
distributes innovative extremely low-carbon cements – with a carbon
footprint 5 times lower than traditional cement – that present, at
equivalent dosage and with no alteration to the concrete
manufacturing process, superior performances than traditional
cement.
Hoffmann Green has two production units powered by a fleet of
solar trackers on the Bournezeau site: a 4.0 plant and H2, the
world's first vertical cement plant, which was inaugurated in May
2023. A third plant will be built at the major port of Dunkirk in
2024-2025, bringing total production capacity to 550,000 tonnes a
year, or 3% of the French market. The Group has developed a genuine
technological breakthrough based on the modification of cement
composition and the creation of a cold manufacturing process, 0%
clinker and low energy consumption, making it a leading and unique
player in the cement market, which has not changed for 200
years.
Within the context of the climate emergency and energy price
inflation, Hoffmann Green Cement is thus actively participating in
the energy transition by producing a clean cement that consumes 10
to 15 times less energy than a Portland cement, by working to
create eco-responsible buildings and by encouraging the circular
economy and the preservation of natural resources. Thanks to its
unrivaled technological know-how that is constantly improving,
driven by effective and cutting-edge teams, Hoffmann Green Cement
Technologies addresses all construction sector markets, both in
France and abroad.
Hoffmann Green was chosen as one of the 20 French green
start-ups in 2022 as part of the French Tech Green20 programme, run
by Mission French Tech in partnership with the French Ministry for
Ecological Transition. In June 2023, the company was selected as
part of French Tech 2030, an ambitious new support programme run by
La Mission French Tech alongside the General Secretariat for
Investment (SGPI) and Bpifrance.
The company is continuing to expand internationally, signing
contracts in the UK, Belgium, Switzerland and recently Saudi
Arabia.
For further information, please go to:
www.ciments-hoffmann.com/
About ITM Home Equipment - Bricomarché, Brico Cash, Bricorama
et Tridôme
Bricomarché, Brico Cash, Bricorama and Tridôme are brands from
Les Mousquetaires Group dedicated to home equipment. They own more
than 850 sales outlets in Europe – of which 679 Bricomarché, 49
Brico Cash and 142 Bricorama. In France, the three DIY brands of
Les Mousquetaires Group represent the leading network of
independant retailers, with a market share of over 15%. The other
brands of Les Mousquetaires Group are: Intermarché and Netto
(food), Roady and Rapid Pare-Brise (mobility).
For further informations: @BricoramaFR- Espace journaliste -
@mousquetairesfr
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version on businesswire.com: https://www.businesswire.com/news/home/20240129123018/en/
Hoffmann Green • Jérôme Caron • Chief Financial Officer •
finances@ciments-hoffmann.fr • +33 2 51 460 600
NewCap Investor Relations • Thomas Grojean • Mathilde
Bohin • ciments-hoffmann@newcap.eu • +33 1 44 71 94 94
NewCap Financial Media Relations • Nicolas Merigeau •
Antoine Pacquier • ciments-hoffmann@newcap.eu • +33 1 44 71 94
98
Hoffmann Green Cement Technologies | Téléphone : +33 2 51 460
600 | Email : finances@ciments-hoffmann.fr
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