AppLovin Reveals Ways Generative AI Is Transforming The Mobile Ads Creative Process
13 Febbraio 2024 - 2:07PM
Business Wire
New report details top performance-driven ad
trends and explores how AI can be harnessed to enhance creatives
and boost team-wide productivity
AppLovin (NASDAQ: APP), the leading marketing technology
platform, today released Performance-driven Ad Trends 2024,
revealing how AI tools are driving new efficiencies and broadening
the possibilities of the creative process. The report explains how
AppLovin’s in-house creative agency, SparkLabs, is using generative
AI to improve workflows to elevate both the quality and impact of
performance ads, and dives deep into the year’s top-performing
creative strategies.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240213689904/en/
Source: AppLovin Corporation
"Embracing AI expands the potential of creatives," said Katie
Jansen, CMO of AppLovin. “The technologies continue to evolve, but
we’ve found a huge opportunity to benefit from many different AI
tools right now. We’ve seen that it is key to foster a culture that
inspires creative teams to explore and adopt these technologies in
order to improve efficiencies, continue to push creative boundaries
and improve results for our customers."
AppLovin’s report also details the top creative strategies for
the year based on data analyzed from tens of thousands of creatives
produced by SparkLabs in 2023. Notable trends include:
- Prioritizing team adoption of AI over individual usage
by infusing AI into daily team operations.
- “Genre-bending” or borrowing popular mechanics from
other successful game genres to broaden audience appeal.
- Using gamification to inspire fresh interactions across
non-gaming app verticals. About one-third of top-performing ads in
the non-gaming category included ‘gamifying’ features.
- Innovating on metaplay by featuring gameplay mechanics
beyond a game’s core elements to stretch out creative concepts and
help brands stand out.
- Leveraging connected TV (CTV)’s immersive experience to
reach new audiences. “More than half of SparkLabs’ best performing
non-gaming ads in 2023 were CTV creatives,” noted Jessica Dolan,
Director of SparkLabs. “CTV offers a unique platform for
advertisers to highlight their brand message by leveraging engaging
visuals and live actors to entice the viewer to try something
new.”
View Performance-Driven Ad Trends 2024 online here.
About AppLovin
AppLovin makes technologies that help businesses of every size
connect to their ideal customers. The company provides end-to-end
software and AI solutions for businesses to reach, monetize, and
grow their global audiences. For more information about AppLovin,
visit: www.applovin.com.
Source: AppLovin Corp.
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version on businesswire.com: https://www.businesswire.com/news/home/20240213689904/en/
Press Joshua Grandy press@applovin.com
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