Adjust InSight empowers and advises
marketers to make privacy-first, data-driven, ROI-positive
decisions
SAN
FRANCISCO, April 17, 2024 /PRNewswire/ -- Today,
leading measurement and analytics company Adjust unveiled
InSight, a machine learning and AI-powered measurement
solution giving marketers a data-driven lens to evaluate campaign
effectiveness. With the introduction of Adjust's InSight, marketers
can now benefit from incrementality analysis to measure the impact
that particular marketing actions, such as budget increases, have
on ROI. This enables marketers to easily analyze these marketing
activities against target KPIs – discerning if they provide
incremental lift, cannibalize organics or have no effect – to make
ROI positive decisions.
"As our industry moves towards a more privacy-centric,
aggregated approach to measurement, marketers are faced with even
more complexity in understanding the true impact of their efforts,"
said Katie Madding, Chief Product
Officer at Adjust. "This new era demands new innovative approaches
that unlock real visibility. Without it, optimizing campaigns and
allocating budget becomes a guessing game and marketers could be
highly misled by relying solely on short-term measurement."
Incrementality analysis can boost a marketer's current
measurement toolkit by uncovering the true value behind new
advertising channels, campaigns, budget changes and seasonality
that are not being delivered by any other marketing efforts. With
InSight – Adjust's first recommendation-driven solution –
marketers can leverage:
- Synthetic control groups that eliminate data
variables and leave the heavy lifting to Adjust.
- Incremental models that are highly adaptable and
consider many external variables like seasonality.
- Simplified charts that turn advanced analysis into
results that are simple to read.
- Intuitive setup that enables marketers to easily
run as many experiments as they'd like and get results within
minutes.
"Adjust is deeply committed to delivering next-gen solutions
that answer the most critical question on marketers' minds: 'Is a
campaign having a positive impact on my business?'," Madding added.
"With InSight, marketers are no longer in the dark. Our models can
accurately predict 'what could have happened if this marketing
action hadn't taken place', bringing the precision level to 95%,
which is the highest on the market."
Adjust's powerful incrementality solution has been in the early
access phase, carefully tested and refined with the help of
existing customers. During this period, Adjust gathered invaluable
feedback and insights to fine-tune the product to meet the exact
needs of the market.
"Adjust's incrementality measurement brought us insights into
iOS campaign optimization once thought was no longer possible,"
said Jay Christian, Performance
Marketing Manager at Pret A Manger. "With their machine learning
models doing the heavy lifting and analyzing our historical
aggregated data, insightful outcomes and advanced incrementality
metrics are available at the push of a button."
Visit Adjust's InSight page for additional information. To learn
more about incrementality analysis and how to take the guesswork
out of marketing measurement, download The mobile marketer's
essential guide to Incrementality Analysis.
About Adjust
Adjust, an AppLovin (NASDAQ:
APP) company, is trusted by marketers around the world to measure
and grow their apps across platforms, from mobile to CTV and
beyond. Adjust works with companies at every stage of the app
marketing journey, from fast-growing digital brands to
brick-and-mortar companies launching their first apps. Adjust's
powerful measurement and analytics provide visibility, insights and
essential tools that drive better results.
Media Contact
Adjust
Joshua Grandy
pr@adjust.com
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SOURCE Adjust