Following an Epic NYC Premiere Event, Basic Fun! Invites Fans
Around the World to Unleash the Bobble with a Custom Song and Dance
Challenge Inspired by the Pets
BOCA
RATON, Fla., April 4,
2024 /PRNewswire/ -- Today, LITTLEST PET SHOP, one of
the most well-known collectible toy brands in history, released a
call to action to fans around the world to 'unleash the bobble'. In
celebration of the franchise's long-anticipated return to retail in
January – this is sure to be the "Year of the Bobble"! Debuting
last week with a pop-up performance at Toys"R"Us at Macy's
Herald Square, Macy's flagship location in New York City, the Bobble to the Beat social
campaign encourages kids and kidults alike to showcase their
dancing skills and bobble along with LITTLEST PET SHOP wherever
they are, featuring custom choreography alongside an original
LITTLEST PET SHOP brand anthem.
To kickstart the craze, TikTok creators @Alexdwong,
@GiaNina and @MelissaBecraft, along with the iconic
@ToysRUs Geoffrey the Giraffe™ led a flash mob
performance of 20+ dancers through Macy's, and are helping LITTLEST
PET SHOP rally fans with dance tutorials, already sparking over 3
million views across Instagram and TikTok. Both the brand
anthem and dance challenge, choreographed by acclaimed New York City-based professional director,
choreographer, content creator, and producer Michael McCrary, are inspired by the beloved
bobblin' motion of LITTLEST PET SHOP pets, which is featured across
figures in the latest Generation 7 of the line. Consumers around
the world can join in on the LITTLEST PET SHOP relaunch celebration
by gathering their own crew to show off their take on the dance on
social media using the hashtag #BobbleToTheBeat.
"It's essential we relaunched LITTLEST PET SHOP with a creative
call to action that would introduce this iconic brand to new
audiences on the platforms where they are, and also excite our
longtime collectors," said Katy
Katz, Head of Digital Marketing & E-Commerce at Basic
Fun! "The 'Bobble to The Beat' social campaign perfectly captures
the essence of the signature quirky, edgy, and undeniably cute pets
that have been loved for decades. Ultimately, we hope to inspire
kids of all ages to let down their guard and unleash their own
'bobble' with us and LITTLEST PET SHOP!"
With over 1 billion pets sold worldwide since the brand's
initial launch by Hasbro, Inc. (NASDAQ: HAS) over 30 years ago,
LITTLEST PET SHOP was the original pet collectible with more than
3,000 pets to collect, display, and trade. Returning to retail this
January, the LITTLEST PET SHOP line will feature over 120
bobblin' pets by the end of the year, including new pets, packs,
and playsets available in more than 20 countries worldwide. The
first series in Generation 7 features a wide range of new
characters to collect and cherish, available within LITTLEST PET
SHOP Pet Surprise Singles, LITTLEST PET SHOP Pet Pairs, and
LITTLEST PET SHOP Pet Trios assortments, Play Packs and Playsets.
Products are available at mass and specialty retailers worldwide,
including Macy's, Toys"R"Us, Amazon, Target, Walmart, Five Below,
GameStop and more in the U.S. Learn more at
LittlestPetShop.com.
To further the LITTLEST PET SHOP experience, Roblox players can
also bobble with the brand on the global immersive platform, which
will debut a custom bobble dance emote available in-game starting
today! Following the wildly successful collaboration between
LITTLEST PET SHOP Master Toy licensee, Basic Fun!, a
leading global marketer of toys and consumer products, Hasbro,
Inc., a leading toy and game company, and Suit Up Games,
a Roblox development studio specializing in high-engagement branded
experiences for young audiences, the LITTLEST PET SHOP
pet-simulation gaming experience has surpassed over 3.5 million
plays since launching in December
2023.
Ready to unleash the bobble? Follow the official
@LITTLESTPETSHOP social channels, including Instagram and
TikTok, to join in on the fun using #BobbleToTheBeat. For more
information about the LITTLEST PET SHOP brand and product line,
visit LittlestPetShop.com.
ABOUT BASIC FUN! INC.
Basic Fun! is a dynamic global marketer of classic and innovative
children's entertainment products for today's kids. The company
plays in many core toy categories including classic heritage toys,
novelty collectibles, building toys, youth electronics, plush,
vehicles, dolls and activity/discovery. Basic Fun!'s key brands
include: LITTLEST PET SHOP, Care Bears, Cutetitos, POUND PUPPIES,
TONKA, K'NEX, LITE-BRITE, Mash'ems, Playhut, Arcade Classics and
more! For more information, please visit www.BasicFun.com.
ABOUT HASBRO
Hasbro is a leading toy and game company whose mission is to
entertain and connect generations of fans through the wonder of
storytelling and exhilaration of play. Hasbro delivers engaging
brand experiences for global audiences through toys, consumer
products, gaming and entertainment, with a portfolio of iconic
brands including MAGIC: THE GATHERING, DUNGEONS &
DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA
PIG, as well as premier partner brands.
Hasbro is guided by our Purpose to create joy and community for
all people around the world, one game, one toy, one story at a
time. For more than a decade, Hasbro has been consistently
recognized for its corporate citizenship, including being named one
of the 100 Best Corporate Citizens by 3BL Media, one of the
World's Most Ethical Companies by Ethisphere
Institute and one of the 50 Most Community-Minded Companies in
the U.S. by the Civic 50. For more information,
visit https://corporate.hasbro.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/littlest-pet-shop-celebrates-the-year-of-the-bobble-by-encouraging-fans-across-the-globe-to-bobble-to-the-beat-302108404.html
SOURCE Basic Fun!