NEW
YORK, Dec. 3, 2024 /PRNewswire/ -- Integral Ad
Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced plans to expand into
China to enable global advertisers
with invalid traffic (IVT), fraud, and brand safety
and suitability measurement, aligned to international and local
standards. With the incorporation of a subsidiary in China, IAS will also offer local support to
Chinese advertisers looking to grow their reach beyond China's borders. This expansion will support
IAS's long-term international expansion strategy, solving a key
challenge for advertisers looking for comprehensive measurement
coverage across all markets.
"IAS is one of the only measurement solutions able to meet the
unique demands of the Chinese market, and we're aiming to fill a
crucial gap in coverage for advertisers," said Lisa Utzschneider, CEO of IAS. "With an expanded
footprint, we will empower advertisers with actionable data they
need to maximize their return on investments and support their
growth in this dynamic and evolving digital advertising
landscape."
By entering the world's second-largest advertising market, IAS
is aiming to support advertisers as they invest in the country's
continued digital media potential. With China's digital ad spending projected to
exceed $140 billion in 2024, IAS is
positioned to deliver greater value for advertisers seeking to
achieve superior results.
IAS has been developing this market initiative with existing
global luxury clients, many of whom have substantial media
investments in China. IAS is
committed to working alongside key industry partners to develop
solutions tailored to China's
unique advertising environment.
"IAS and IAB China are pleased to be working together to provide
international brands with better access to global standards in
China and helping to bring new
technologies to the market," said Tracy
Cui, Vice Secretary-General CAA, IAB China.
Earlier this year, IAS announced a series of market expansions
into key APAC markets—Hong Kong, Taiwan, Thailand, and Vietnam—along with senior
leadership appointments. IAS's APAC in-market operations now
include multiple markets across Australia, China, Hong
Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand and Vietnam.
About Integral Ad Science
Integral Ad Science (IAS) is
a leading global media measurement and optimization platform that
delivers the industry's most actionable data to drive superior
results for the world's largest advertisers, publishers, and media
platforms. IAS's software provides comprehensive and enriched data
that ensures ads are seen by real people in safe and suitable
environments, while improving return on ad spend for advertisers
and yield for publishers. Our mission is to be the global benchmark
for trust and transparency in digital media quality. For more
information, visit integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.
