BEIJING, May 9, 2018 /PRNewswire/ -- iQIYI,
Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China,
announced that in the one week since the April 27 launch of its joint membership program
with China's largest online
retailer JD.com, over one
million users from both sides have signed up.
"We are thrilled to see consumers rushing to take advantage of
the many benefits of our joint membership package with JD," said
Yang Xianghua, senior vice president of iQIYI. "As Chinese
consumers become more willing to pay for premium online services –
whether in entertainment or retail – we are confident that
subscription offerings that offer outstanding value will continue
to increase in popularity."
iQIYI and JD announced an exclusive strategic partnership
earlier last week to link their membership programs, with the aim
to provide high quality cross-platform services to members and
explore high-value opportunities in the online paid service
market.
Under the cooperation, users who purchase one-year memberships
for either iQIYI or JD will be able to enjoy the premium service
and benefits of both platforms. iQIYI paid members will receive
access to the wide range of benefits provided by JD Plus, JD's
premium membership program, including an array of special prices
for selected products, coupons for free delivery, exclusive
customer service and other exclusive benefits. JD Plus members will
be able to enjoy the many benefits of iQIYI's VIP paid membership
program, including exclusive content, ultra-high quality streaming
video, participation in online events and access to selected film
and television-related products.
In recent years, China has seen
a remarkable increase in the number of users willing to pay for
premium membership services and content, as reflected in the strong
growth of both iQIYI's VIP paid subscription services and JD's JD
Plus. The already hot market for such services is expected to
continue to grow rapidly over the next few years, both in terms of
user base and ARPU.
With over 61 million subscribers already, iQIYI will continue to
develop and add to its paid membership program that features a wide
range of benefits such as exclusive access to over 10,000 Chinese
and foreign films, iQIYI original content, ad-free streaming, high
definition video and Dolby Audio.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service
in China. Its corporate DNA combines creative talent with
technology, fostering an environment for continuous innovation and
the production of blockbuster content. iQIYI's platform features
highly popular original content, as well as a comprehensive library
of other professionally-produced content, partner-generated content
and user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce etc.
For more information on iQIYI, please
visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.